Every day there are new tools and best practices in the digital marketing world, which can be both exciting and overwhelming. Sometimes it can feel like just when you’ve mastered something, everything changes.

You don’t have to navigate the digital marketing world alone.

Rebecca Reyes, Founder of Spring Media Strategies

Rebecca Reynandez, Founder of Spring Media Strategies

I will work with you navigate to the digital marketing world so you can surpass your goals.

I help small communications teams make a big impact with online tools. I want you to stop feeling overwhelmed and start feeling empowered and in control of your communication channels.

I’ll work with you to clarify the audiences, messages, and mediums that will grow your business. I develop strategies to increase website visitors, social media followers, and e-newsletter subscribers so you can attract the right people.

There is no one-size-fits-all when it comes to online strategy. I will work with you closely to discover which tools and tactics are most effective for your unique organization.

Here’s what I bring to the table:

Critical thinking:

graphI let the numbers speak for themselves – data and analytics inform my marketing decisions.

For example, we don’t need to guess which title will get more clicks or which website layout will get more subscribers – we can test different scenarios to find which one truly works best. We can use clues from your existing data to point us in the right direction.

My background in both engineering and in marketing and communications has given me the skills to identify which areas to prioritize to get the most out of your time and efforts.

Creative strategies:

strategy graphicI have built a profitable online business with virtually no marketing budget. In one year I transformed a stagnant website into a thriving one, more than doubling the website visits per month. I have revived an e-newsletter list from one that was losing up to 70 subscribers per month to one that consistently adds over 200 new subscribers per month.

Experimenting is the only way to discover better ways of doing things and it’s how I’ve achieved such great results.

Sometimes implementing a tried-and-true tactic is the key to increasing conversions. Other times, we need to think outside of the box and discover new ways to reach our audience. Either way, we can’t keep doing the same thing and expect a different outcome. I will use what I’ve learned to help you achieve your own marketing goals.


medalI have worked on a wide range of projects over the last 15 years including websites, social media, e-newsletters, videos, and more.

Too often I hear this question: “How can I use social media/our website/our e-newsletter/ etc. to reach our audience?” Instead, we should be asking, “Which tools and strategies would be most effective at reaching this audience?”

Online tools are just one part of a complete marketing toolbox and each one can help us reach a certain audience or send a specific message. Having experience with many marketing tools will help me work with you to find the right tool for the job.


stopwatchI know what it’s like to be the only person on the communications team, running everything by myself with a small budget. There’s a lot of data we can collect and a lot of tools available, but I know where to focus my energy to maximize results and I can show you how to do the same in your organization.

Want to chat more about your digital strategy?

Contact Information

Email: rebecca@springmediastrategies.com

Phone: 612-850-4807

Twitter: @mnrebs

Why I love online marketing:

Online media has always been a passion of mine. I got my start over 15 years ago building websites after teaching myself HTML and I’ve been involved in the digital communications world ever since.

Before I found my place in marketing and communications, I was on track to become an environmental engineer. After an internship in the marketing department of an engineering firm, I decided to pursue the field of marketing instead.

Now, I have worked with many organizations building and managing websites, leveraging social media, developing online outreach strategies, and creating online trainings. I love using technology and tools to connect people, build relationships, and make everyone’s life easier.