Have you hit a plateau in your online growth?
Do you want to engage more people but aren’t sure how?
I can help with:
- Identify topics that will engage your audience
- Attract more social media followers
- Increase email subscribers
- Increase website conversions
- Use online tools to bring your business to the next level
Digital media analysis
If you feel like you’re spinning your wheels with online media, or that you know you can engage more people but just aren’t sure how, I can help.
A few strategic changes such as adjusting the posting frequency, tone, type of content, or design can make a big difference. The kinds of adjustments that will produce the best results are unique to each organization. I will examine your website, e-newsletter, and/or social media channels with a fine-toothed comb to identify specific steps you can take to increase your conversion rates.
There are always new techniques and tools for online marketing channels, and it’s not easy to keep up with everything.
I will work with you to select social media channels, plug-ins, and scheduling and analytic tools that meet your specific needs. I will also help you understand which metrics are important for you to monitor. The final result will be a complete plan that includes ideas for content, campaigns, and incentives that will engage your audience and inspire them to take action.
Traditional media can still serve a purpose and can be an important aspect to a marketing campaign. Adding online tools or running a campaign exclusively online gives you an advantage because you can observe interactions more closely and make adjustments in real time. When you move into the online space, designing and running a successful campaign requires a different kind of planning and monitoring.
Whether you want to promote a new initiative or revitalize an existing campaign, I can help you effectively integrate new media. I will develop a multi-channel campaign that builds on your existing strategies and networks that will connect with your audience and motivate them to take action.
My goal is to leave you with enough knowledge and skills so you can feel confident using your online tools and leveraging your online networks.
Coaching may be a part of another project such as developing a marketing campaign or online strategy. Or, it may be the main focus of our work together if you want to introduce a new tool or technique to your team.