12 YouTube Analytic Tools to Track Your Video Performance

Visual media is becoming increasingly important, and incorporating videos into your online strategy will help you tell your story. These YouTube analytic tools can help you discover what kinds of videos will encourage your audience to take action.

YouTube analytic tools

51.9% of marketing professionals worldwide name video as the type of content with the best ROI. What does this mean for you? Video can be a critical piece in helping you meet your goals.

You should be asking yourself: How long should my videos be? What kinds of keywords and tags should I use? What kinds of people watch my videos? Where are my videos being embedded? Does anyone click on my annotations? As you may have guessed, YouTube analytic tools can help you answer these questions and more.


1. YouTube Analytics

YouTube offers in-depth analytics within their platform for free, so this is the best place to start for most. Take a close look at the watch time, audience retention, which websites embed your videos, clicks to your annotations, and much, much more. Before you pay for an analytic tool for your YouTube channel and videos, check out these stats – you’ll probably be pleasantly surprised!

YouTube analytics


2. ChannelMeter

This dedicated YouTube analytics tool gives you playlist analytics, detailed demographic reports, video dropoff analytics, keyword monitoring, and more. You’ll also be able to track, analyze, and compare any other channel so you know how you compare with others in your genre.

This is one of the few dedicated YouTube analytics platforms in this list, so you’re really going to be able to dig deep and boost your performance on this channel.

After a 14-day free trial, paid plans start at $59/month.

ChannelMeter YouTube Analytic Tool


3. Vidooly

This dedicated YouTube analytics tool helps you maximize search traffic, increase your subscriber base, and see how you compare with others in your genre.

You’ll be able to see suggested tags, suggested channels to subscribe to, comment analysis, and more. You only find these kinds of in-depth analytics with a dedicated tool, which makes Vidooly unique compared to most of the other tools in this list.

After a 14-day trial, subscriptions start at $99/year per channel.

Vidooly YouTube Analytic Tool


4. SocialReport

This tool started out as a social media analytic tool, and now offers publishing features in some of their plans. They offer reports, social keyword searching, and a ROI calculator. They also have a social automation feature so you can follow or unfollow users, like or favorite posts, and more based on the parameters you set.

Packages start at $19/month, which includes up to 5 social profiles plus web analytics. While they do offer a 30-day free trial, they do not have a free version.

If you want to be able to publish and schedule posts, you can unlock this feature in their standard plan for $49/month.

Social Report Analytic Tool


5. Quintly

Use their benchmarking tool to track key metrics and compare your performance with other profiles. Their smart reporting feature automatically updates your reports when you change your custom dashboard. You can also track key influencers so you can engage with them in meaningful ways. These are just a few of the advanced features Quintly offers!

Plans start at $129/month for 5 profiles, 2 dashboards and 1 user. While they do offer a free trial, they do not have a free version of their platform.

Quintly analytic tool


6. RankTrackr

This tool will help you optimize your YouTube SEO (and on other channels). Track local rankings, search volume, track your competitors, and export reports.

After a 10-day free trial, plans start at $17.60/month.

Rank Trackr Analytic tool


7. Socialbakers

This tool helps you monitor many social media profiles, including YouTube. Track your growth, learn more about your audience, identify influencers, create scheduled reports, and more.

If you want access to their robust analysis and reporting, their plans start at $120/month.

Socialbakers analytic tool


8. Rival IQ

As the name suggests, this tool will definitely give you a leg up on your competition. Not only will you be able to see your stats, you’ll also be able to see how you compare against other profiles, get alerts, and export reports.

After a 14-day rial, monthly subscriptions start at $199/month.

RivalIQ Analytic Tool


9. Cyfe

This tool is really one of the best values out there. Their free plan is usually enough to get you started (and loving the tools!). They have pre-built widgets, data exports in a variety of file types, real-time analytics, and more. They also offer a “TV mode” so you can make your analytics presentation-ready with a click of a button.

Cyfe offers a free plan which allows you to set up a limited number of widgets. To upgrade to unlimited dashboards and widgets, their plan is $19/month.

Cyfe analytic tool


10. Dasheroo

With their free plan and templates, it’s easy to get started right away. One cool feature is insight mashups to help you see correlations between data from different sources. You can also download and print your dashboards to send to your team.

They offer a free plan with 12 data insights, 4 dashboards, and a 30 day data window. Premium plans start at $19/month.

Dasheroo analytic tool


11. Klipfolio

Upload you own data with integrations like Google Sheets and Dropbox, manipulate formulas, and combine data formats to visualize information in a way that works for you and your team. You can also customize our vizualizations and add thresholds and indicators so you can quickly spot potential problem areas. Klipfolio has a lot of great options to help you customize and drill down on your data so you see insights that matter the most.

After a free trial, plans start at $24/month with 5 users, 10 dashboards, and 2.5k API calls/day. You’ll need to upgrade to the next tier to be able to download reports.

Klipfolio analytic tool

12. Geckoboard

If you have some key information you want to track that’s stored in spreadsheets, you’ll be able to integrate it with all your other online data with this tool. You can also display dashboards with your own domain name, design it with custom CSS, restrict access based on IP address, and monitor your stats via their iPhone app.

Monthly subscriptions start at $49/month, which includes 2 dashboards. While they do offer a free 30-day trial, they do not have a free version of their platform.

Geckoboard analytic tool



Email list building strategies: How I increased my signup rate 1,282%

Not all email list building strategies are created equal, and I found that out the hard way. For too long I had relied on strategies that just didn’t produce results.

After a bit of experimentation, I was able to go from an average of 12 new subscribers per month to consistently adding 200+ subscribers per month. I’m going to show you which tactics worked for me, and which didn’t.

I actually started with list that was declining.

The decline in subscribers wasn’t quite fast enough to cause alarm. Since new people continued to subscribe and my unsubscribe rate wasn’t too high, addressing this issue had always moved to the bottom of my to-do list.

Email list building strategies: A case study on how I increased my subscribe rate 1,282%

Of course, losing subscribers is inevitable – marketers should expect about a 20% email churn rate. People can get off of your list for a variety of reasons – they unsubscribe, they change jobs and they no longer have the same email address, they change email addresses, etc. My email churn rate at the time was under 5% – way below average.

Knowing that you’ll lose a certain percentage of your list every year, the key is to add more subscribers than you’re losing if you want to continue to grow your list.

In my case, I was losing about 44 subscribers per month (29 to bounces, 15 to unsubscribes), while only gaining about 12 subscribers per month.

You don’t even need to get a calculator out to realize that this was not good news for my list growth.

And, for the record, even though email is a relatively “old” communication method in the digital world, it is still very effective. Check out these fun facts from a post on email marketing stats and trends for nonprofits:

  • Total online revenue correlates closely with email list size. The more people you can ask, the more money you will raise. But, in terms of growth trends, online fundraising by organizations with smaller lists is growing fastest.
  • On average, 35% of online revenue can be sourced to a direct email appeal, with the rest coming from other sources, like directly pulling up a website or peer referral.

Needless to say, I was starting to freak out that this subscriber list was slowly declining!


This was my situation:

I had inherited a decent-sized list, so up until this year I made minimal changes to how I collected emails. Basically, I very passively asked people to join the list by having a subscribe box on several locations on the website.

Before I started this experiment, I had subscribe boxes on the homepage, at the bottom of every article, and on the sidebar on the website. I averaged 12 new subscribers per month with these in place. Not exactly anything to brag about.


Small, easy changes led to… not much growth

In May of 2014 I made some small design and copy changes to the subscribe boxes in attempt to draw a little more attention to them. I added an arrow next to the subscribe boxes to make them stand out a little more. I changed copy from “Sign up for email updates” to “Sign up to get useful resources sent to your inbox monthly.” I also changed the language of the submit button from “Go” to “Send me resources.” Finally, I added share buttons to the bottom of the emails.

The results:

I gained an extremely modest two subscribers per month, on average, doing these quick fixes. This is likely not even a statistically significant change.

To be honest, even though I knew they wouldn’t be the magic bullet to building my list, I thought these tactics would have helped a little bit more than they did. But everything helps …right?



Email list building strategies that worked …and ones that didn’t

It was time to make some substantial changes in the way I collected emails.

I decided to make 2015 my year to increase the number of subscribers.

About nine months after I started this project, I’ve added a total of 2,675 emails to my list – nearly 300 new subscribers per month. Only 193 came from website sign-ups (my only method of collecting email addresses before this experiment) during this timeframe. Without implementing any new tactics, I would have only gained an average of 21 new subscribers per month. Instead, my list grew over 14x that rate.

Here are the tactics I tried:

  • Paper sign-up forms for in-person events
  • Adding people who sign up for webinars
  • Putting pop-ups on the website
  • Creating squeeze pages for valuable content

You can see for yourself that these tactics made a big difference in the number of subscribers:

Chart that shows how new email list bulding strategies increased the growth rate

(Note that this chart doesn’t include imported emails, but it does give a good sense of the kind of growth I experienced.)


Here is the low-down on the tactics I tried:

Create email sign-up forms and bring them wherever we go

This particular organization hosts events and trainings and attends many conferences throughout the year. I thought, why not make an email sign-up form for us to take wherever we go? That way, if we’re running a workshop or hosting an event we can collect email addresses of people we know are interested in our work.

It didn’t take more than half an hour to make up a nice-looking sign-up sheet. However, there were a few challenges with this tactic:

  • Convincing staff members to bring the sign-up sheets with them to trainings they run or events they attend. They already have a lot of things to think about, and this one just wasn’t on the top of the list for most people.
  • Collecting sign-up sheets after the training or event. If they did bring the sign-up sheets to the training or event, it was sometimes a challenge to locate it amidst the many materials they brought home with them.
  • Barely legible handwriting. I’m going to blame this one on the widespread use of digital media (though I’m sure this has always been an issue). So many of us our out of practice of writing things by hand that many of the names and email addresses we collected were difficult to decipher.
  • Needing time to manually input information into the subscriber database. Once we had the forms in hand, we needed to type up each piece of information to import these new subscribers. For the amount of information we gathered, this wasn’t terribly time-consuming. However, this task could get very overwhelming very quickly.

One solution that would help overcome a couple of these challenges is to use a tablet or laptop versus a pen and paper to subscribe people to the list. However, many times we were in situations where we would leave the sign-up sheet out on a table and run off to do other things, so we didn’t want to leave a tablet or laptop unattended.

The results:

All in all, I collected 59 subscribers from four events, averaging 15 new subscribers per event.

Even though this wasn’t a huge increase in our list by any means, I still think it’s worth implementing this tactic if you have the resources to do so because people who attend your trainings or events are already interested in what you have to offer. This one is definitely more about quality than quantity.


Add people who attend webinars to my list

Webinars are a great way to deliver trainings online, as well as to get the word out about what you offer. The great thing about webinars is that people need to give their name and email address to sign up – the exact same information you need to grow your list.

Adding webinar participants to your list is also a lot easier than the first tactic of having paper sign-up forms at in-person events. It gets rid of some of the middlemen and messy handwriting challenges. You just need to make sure that when people sign up for your webinar that they know they’re also subscribing to your email list.

The results:

During this timeframe, we only hosted two webinars – definitely not as many as I would have liked. However, I was able to add 121 to our list from this tactic – an average of 61 subscribers per webinar.

This is a pretty time-consuming endeavor to create, market, and host webinars. For some, webinars is a key email list building strategy and it’s worth the investment. It wasn’t for me, so I’m going to focus on some other tactics.


Add a pop-up to the website

Pop-ups have a bad reputation, for sure. But when I started asking around, people kept telling me over and over again that they work. So I decided to give them a try.

I used SumoMe to install pop-ups on the website. This tool has many great free features – pop-ups being just one of them. I used the free version of SumoMe, but if you subscribe to the pro version of their list builder for $20/month you’ll get access to advanced features like more options to customize your designs as well as A/B testing. Next time I’m looking for ways to increase the number of subscribers yet again, I will definitely sign up for those advanced options.

The key to not being annoying with your pop-ups is to configure your settings so they don’t show up too often. I choose the “smart” mode to let the program choose when it’s appropriate to display the pop-up. This means that it doesn’t show up for every user, and it only shows up when certain things happen like when they interact with the content (they’re definitely interested!) or when it looks like they’re about to leave (they’re leaving anyway, why not try to collect their email?). I also set it so it doesn’t show up again until four months after their first visit so they’re not bothered every time they come to the website.

If you (or your boss) are still wary of using pop-ups, try them out on your top exit pages first. That’s the place where you really have nothing to lose – people are leaving your site at a high rate anyway.

The results:

In the seven months or so that I’ve been using pop-ups, I collected 700 email addresses. This averages out to 100 new subscribers per month (I implemented pop-ups a few months into my experiment so they weren’t running for the full nine months). This is by far the best method of all the strategies listed so far!


Add resources with squeeze pages

Membership is a great way to increase your email list. This organization’s previous website had a membership feature, and this was the main way they grew their list. When they moved to a new design, they got rid of that feature for a variety of reasons I won’t get into in this post. This also meant they got rid of the main source for getting new subscribers.

I didn’t want to add the membership feature to the website again, but I did need something else to add value for our audience.

Asking people to subscribe on the promise that we’ll send useful articles and resources in the future was working out pretty well by using the pop-ups. But knowing human nature and our desire for instant gratification, I thought we could do better. If we could offer something that was useful to our audience that they could download right now in exchange for their email, I figured we would be able to grow our list even more.

For this organization, I released two resources that I made available to people if they subscribed to our newsletter. One was a set of templates and the other was a list of research we had pulled together that would be particularly useful for our audience.

To do this, I created a squeeze page to give website visitors information about the resource and to hopefully convince them to enter their information to sign up for it. I also set up an automated email so once they confirmed their email address, they would immediately receive another email with a link to download the resource.

The results:

Over the last nine months I collected an astounding 1,602 email addresses using this method. This averages 178 new subscribers per month.

One reason this method was so successful was that this particular list belongs to a nonprofit that has a Google AdWords Grant. This allowed me to send a significant amount of traffic directly to the resource, for free, with minimal effort, in a short amount of time. If you work for a nonprofit and have a Google AdWords Grant, this is a great tactic to use to get more subscribers.

If you’re not part of a nonprofit, you may want to consider spending some money for ads on Google and social media that send people to a sign-up page for your free resource. If you know how much each of your email subscribes is worth, it’s fairly easy to justify the money spent on ads as long as you get quality leads. If there’s no room in your budget for ads of any kind, you can still promote your resource the “old-fashioned” way with blog posts, social media, and enewsletters.


Final thoughts

The list growth was much higher than I ever expected – I grew this list by 56% in just nine months!

Here’s the breakdown of the sources that contributed to my list growth during this 9-month period:

Sources of new enewsletter subscribers after implementing new email list building strategies

The rapid increase in subscribers and website visits (via the Google ads) didn’t come without consequences. My email churn rate went from under 5% to a little over 11% – still not bad considering the average churn rate across the board is about 20%.

This experiment may have had a negative impact on the website as well. During this time period, bounce rates increased and the average time on the website decreased. My initial thought was that this was caused by all of the traffic I was sending to my squeeze pages. Turns out, people actually spend more time than average on the squeeze pages for the new resources I created. So the source of those two problems may lie elsewhere in the site and may not actually be caused by the increase in traffic to those pages.

The open rates for the monthly newsletter dropped slightly – a little less than one percentage point. I did see an increase in the total number of opens and clicks: there was a 6.7% increase in the average number of opens per newsletter sent, and a 3.3% increase in the average number of clicks per newsletter sent. While this is still a step in the right direction, the increase in opens and clicks did not keep up with list growth.

Now that I feel like I have a handle on growing my subscriber list, I’m going to tackle open and click rates next (one method I’m using is email segmentation).

I’ll keep you posted on my progress. In the meantime, I’d love to hear about email list building strategies that have worked for you. Post your results in the comments!



Pinterest Scheduling Tools

I could get lost in Pinterest for hours! There is always more to see and discover.

One thing I love about Pinterest as a social media tool is that it is a great place to share evergreen resources. Even so, it’s important to continue to add content on a regular basis. As you can imagine, this is much easier to do with a scheduling tool.

5 Awesome Pinterest Scheduling Tools

Here are five awesome Pinterest scheduling tools to check out:


One of my favorite social media management tools also integrates with Pinterest! Use Buffer to collaborate with your team members to post not only to Pinterest, but also to Facebook, Twitter, LinkedIn, and Google+.

There are two features of this tool that I love: 1) You can integrate your pins with Google Analytics Campaigns to track your progress, and 2) Their tool “Pablo” can help you create shareable images without leaving their website.

They have a free version to manage Facebook and Twitter, but you’ll have to upgrade to post to Pinterest. Even so, it’s a very affordable tool starting at $10/month. Plus, they have discounts for nonprofits and their customer service is excellent.

Pinterest Scheduler Buffer



This is a fairly new scheduling tool on the market. It doesn’t have as many features as some of the other options, but at $5/month the price can’t be beat.

If you have a lot of pins ready to go, use their bulk upload feature to get started quickly. You can also pin to multiple boards and clone pins to increase your productivity.

Pinterest Scheduler Robovy



I’ve been using Tailwind for a while now, and their analytics are by far the most comprehensive. In addition to seeing general stats on your pins, you can also discover trending content, get insights on competitors, and track what’s being pinned from your site.

They also have a bulk upload feature, the ability to schedule repins, and a platform for sharing the work with team members.

All of these great features, combined with the fact that you can also post to Instagram, makes this a great tool to manage your visual content.

Pinterest Scheduler Tailwind



If you’re looking for a tool to manage all your social media accounts in one place, Viraltag is a great option. In addition to Pinterest, also schedule to Facebook, Twitter, LinkedIn, Tumblr, and Instagram.

They recently released new features including bulk upload, analytics, and integrations with Google Analytics and Canva. If you had previously overlooked this tool because you were looking for more features, it’s time to give it a second chance.

Plans are a little more pricey starting at $29/month, but they have special pricing for bloggers and nonprofits. If you write an honest review about their product you can get 60% off pro plan.

Pinterst Scheduler Viraltag



Schedule up to 100 pins per month for free, which is likely more than enough for most nonprofits and small businesses. They have a free bookmarklet you install on your browser to schedule pins, or search Google images to pin within the website itself.

To upload images directly into the scheduler or to schedule pins from Facebook, you’ll have to purchase one of their paid subscriptions, which start at $8/month.

ViralWoot is also a platform that can help you get more followers, likes, and repins. They also offer some basic analytics and Instagram scheduling.

Pinterest Scheduler ViralWoot


Use this infographic to compare features from all the tools side-by-side:

Pinterest Scheduling Tools Comparison Chart 2016

Infographic updated on January 19, 2016.


Email Segmentation in MailChimp: A Step-by-Step Guide to Help Boost Open Rates

We’re all looking for ways to increase email open rates. By far, the most effective strategy I’ve found is email segmentation. Doing things like experimenting with subject lines, A/B testing, and finding the optimal day/time to send your newsletter are all great ways to help you increase open rates. But if you’re looking for results, try these email segmentation strategies.

Boost email open rates with this step-by-step guide on segmentation

When you segment your list, you’re sending an email to a portion of your subscribers. It’s a way of getting information people want to the people who want it.

For quick reference, here are the five steps of email segmentation:

Step 1: Decide how to organize your email subscribers

Step 2: Sort your existing list and set up tracking for future subscribers

Step 3: Set up your initial email segments

Step 4: Set up a schedule for your email segmentation strategy

Step 5: Continue segmenting after they’ve subscribed to your list


When you try email segmentation for the first time, it can be like magic. Using this tactic, you may be able to more than double your open rate.

Here are real stats from a list I manage:
This graph shows that sending emails to segments resulted in a much higher open rate than the industry average

If you want to use this tactic, you’ll have to get off of autopilot for a little bit to think strategically as to how you’ll use segments to your advantage and to set up your groups. However, I think it’s a very worthwhile investment.

I’m going to highlight step-by-step how to segment your email list in MailChimp, but you can definitely segment with other email platforms as well.

Step 1: Decide how to organize your email subscribers

When you’re just getting started, think about a few groups you’d like to target. Ask yourself: How do you divide your content? Who is your audience?

For example, let’s say your organization runs computer programming camps for teen girls. You may organize your list into parents, volunteers, donors/sponsors, and prospective campers.

The difference between groups and segments in MailChimp

In MailChimp, you can sort your subscribers into “groups” and “segments.” Groups organize people by their interests and preferences. Segments are filters, usually based on an action they’ve taken. For example, you may create a group for volunteers. Then, you may create a segment of subscribers that includes volunteers who didn’t open any of your last five campaigns.

Sound confusing? That’s ok. You don’t need to understand the difference between groups and segments right now – just know that we’ll be using both in this guide.

At this stage, what’s most important is for you to think about who you’d like to target, what kind of content you might send those targeted groups, and how you might be able to identify subscribers in those groups.

Step 2: Sort your existing list and set up tracking for future subscribers

These are all optional, but highly recommended, ways to put your subscribers into groups – there are still a lot of ways to segment your list without doing any of these steps. Skim this list and choose which tactics, if any, would help you reach your goals.

Create groups in MailChimp

To create groups, select your list. In the “Manage subscribers” tab, select “Groups.”

MailChimp groups for email list segmentation

On the right, click “Create Groups” and choose the options you’d like.


Set up merge tags on your website

You should have sign up forms on just about every page of your website. If you add a tag to the MailChimp form code, you’ll be able to know which page or section people signed up from.

Think about how your content is divided on your website and the groups you want to reach. How can you tag the sections of your website in a way that will help you target certain audiences?

Let’s go back to the example of the organization that runs computer programming camps for teen girls. If their website is divided into separate sections for parents, volunteers, donors/sponsors, and prospective campers, they could tag the enewsletter sign-up forms with the appropriate tag for each section. Then they can send relevant information to those specific audiences.

Note: You may have to work with your web developer to create sections for your enewsletter sign-up forms on different sections of your website. If you just have one form at the footer of your site, for example, you may not be able to insert the MailChimp tag on different sections.

Here’s how you can create a new tag for your list:

First, go to your list in MailChimp. Select the down arrow and choose “Settings.”

MailChimp list settings used for email segmentation

Select “List fields and *|MERGE|* tags.”

In the “Field label and type,” add a label that makes sense to you. I use “Sign up source.” Make sure the “Visible?” box is unchecked (this prevents the field from showing on your website form).

Be sure to scroll down and save your changes!

MailChimp merge tag fields used for email list segmentation

Now that your merge tag is set up, go to the section of your website you want to add the tag. In your sign-up form code, add this before the “Submit” button:

<input id=”MMERGE3″ name=”MMERGE3″ type=”hidden” value=”volunteer_section” />

It will look something like this: Code for using merge tags to set up email segmentation in MailChimpMake sure the “MMERGE3” value corresponds with the “Field label and type” you want to track (so if it’s MMERGE4 for your list, make sure your code says MMERGE4 instead). Change the “value” to whatever you’d like to name your tag.

Congrats! Your merge tags are set up!


Sort people into groups from webinars and events

If you run webinars, this is a great opportunity to sign attendees up for your email list (do make sure there’s a disclaimer somewhere when they sign up that they will also be added to your newsletter list). In the webinar sign up form, you can ask people to select the topics they want to hear about from you and/or why they are interested in your topic. Basically, you can have people self-select to opt-in to your existing groups when they register for your webinar.

If you have in-person events, this is another opportunity to have people self-select which group(s) they want to opt-in to on your sign-up sheet.

For past webinars or in-person events, you can put people into groups based on the topic of the event. For example, if your webinar or event was an orientation for new volunteers, you can put everyone who attended that event into the “volunteers” group.


Use your existing database to segment your enewsletter list

You can use your database as another opportunity to segment your subscribers. MailChimp integrates with many kinds of databases, and if yours is compatible, you may be able to sort people into groups within MailChimp.

If your database doesn’t integrate with MailChimp, you’ll still be able to use it (just make sure the people you’re uploading to MailChimp are subscribed to your list). All you need to do is download a spreadsheet of the people you’d like to add to a certain group. Make sure you have separate spreadsheets for each group and that you save them as .csv files.

Here’s how you can add current subscribers to your groups:

  1. Go to your list in MailChimp. From the drop-down menu on the right, select “Import.”
  2. Choose “Integrated service” if your database links with MailChimp, or “CSV or tab-delimited text file” if you’re uploading a spreadsheet.
  3. Select the file you want, check the box that says you understand your billing plan may be automatically upgraded, and click “Next.”
  4. Match each column to a MailChimp field. Once you’ve matched all the columns in your list, click “Next.”
  5. Check the box to add imported subscribers to your groups. Select the group(s) you want to add your subscribers to.
  6. Check the box to auto-update your existing list. THIS IS VERY IMPORTANT. If you don’t do this, your groups will not be updated.
  7. Click “Import” and you’re done!

Step 3: Set up your initial email segments

Now that you have several ways to sort your list, you may find that you now have more than one way to track the same type of person or people with the same interest. For example, let’s say I have two ways of knowing if someone is a volunteer: if they signed up for my newsletter from the volunteer section of my website or if they marked that they were interested in volunteering in my sign-up form at an in-person event. Since I have more than one way of knowing if a subscriber is interested in volunteering, I need to create a segment in MailChimp if I want to email all the volunteers in my list.

To do this, navigate to your list. In the “Manage subscribers” tab, click the “Segments” option. This is where you can combine groups and/or segments in your list.

Here is an example of what a “volunteer” email segment might look like:

Screenshot of creating email segments in MailChimp

Step 4: Set up a schedule for your email segmentation strategy

Now that you have your groups set up and populated, this is the fun part. Trust me, it’s tempting to go a little crazy.

The purpose of segmenting your list is to send super relevant information to those groups. Keep in mind how frequently you want to contact your subscribers. I’d suggest you cap your emails at double your normal rate when you’re just getting started. For example, if you regularly send out a newsletter once a month, I’d suggest that you don’t send more than two emails a month when you start segmenting your list. Some people will be on multiple lists, so you don’t want to suddenly inundate your subscribers with a ton of emails.

Here is a email segmentation strategy example:

  • Monthly newsletter, sent to entire list
  • Email highlighting volunteer profiles, opportunities, and trainings, sent to volunteer segment
  • Monthly newsletter, sent to entire list
  • Email with FAQs from campers, sent to prospective camper segment
  • Monthly newsletter, sent to entire list
  • Email with FAQs from parents, sent to parent segment
  • Monthly newsletter, sent to entire list
  • Email highlighting stories of where campers are now, sent to donor segment

You’ll notice that in this sample schedule I still maintain the regular monthly newsletter. I’m just adding a focused email in between that I’ll only send to one segment.

I recommend this strategy for a couple reasons: First, the regular newsletter gives everyone on the list an opportunity to get a taste of a variety of content. This is important because some of your content will inevitably overlap, and groups may also be interested in more than one type of content. Second, this gives you an opportunity to continue segmenting your list based on activity (see step 5).

I like to think of the monthly newsletter as a taste of everything that’s happening in the organization. Then the segmented emails are an opportunity to send additional targeted information to those groups (which can be featured in the main monthly newsletter as well!).

Step 5: Continue segmenting after they’ve subscribed to your list

Now that you’ve got the hang of segmenting your list, let’s keep the momentum going. When people open certain emails or click on certain links, I like to put them into my existing groups or segments.

I think this is super helpful because this tells me what people are interested in without me assuming that they’re interested in certain kinds of content just because they belong to a certain group.

For example, let’s say I sent an email to my entire list highlighting all the different ways people can volunteer and get involved in the organization. Since the main topic was about volunteering, I’m going to assume that anyone who opened it may have some interest in learning about ways to volunteer, so I’d like to add them to my existing “volunteer” segment.

To do this, we need to go back to our list in MailChimp. In the “Manage subscribers” tab, click the “Segments” option. Click the “edit” button on the right next to the segment you want to add information to. Add a condition and select “Campaign Activity.” Then choose the newsletter that was on the topic of volunteer opportunities and save your segment.

Here is how your updated segment might look:

Screenshot of how to create segements in for email lists in MailChimp

Not too bad, right?

Now, if you’re like me and you send out a newsletter to your entire list that includes a variety of links, this makes things a little more challenging. How do you know if someone opened the email because they were interested in volunteer opportunities? What if they were interested in the advice for parents? Or they wanted to read information about the new program you’re rolling out?

In this case, the only way to truly know which topic there were interested in is by which link they clicked.

Unfortunately, right now in MailChimp there’s no easy way to add people to groups or segments by the specific link they clicked. But I think I’ve found a pretty good workaround.

There’s an app for MailChimp called Mail Bonobo that makes segmenting your list based on clicks really easy! Using that app, I only spend about a quarter of the time segmenting my list vs. doing it completely manually.

However, it is still a pretty new app so it can be a little buggy sometimes. If it’s not working for you, there’s still the completely manual way to do it. It takes longer, but it works every time.

Here’s how to manually add people to groups based on the links they clicked in your newsletter:

  1. Navigate to the “Campaigns” tab in MailChimp.
  2. Click the “View Report” button to the right of the campaign you want to analyze.
  3. Click on the “Activity” drop-down menu, then select “Clicked.”
  4. Click the “Export as CSV” button and open the file. This will give you all the information you have about each subscriber, including which link(s) they clicked in that particular campaign. In the Excel sheet, it’s helpful to widen the URL columns so you can see the full link. I also delete the other columns besides the email address because it clutters my view.
  5. Copy all the subscriber information for each link onto separate Excel sheets. For example, if a link was related to parent resources, I would copy all of those emails into a separate spreadsheet so I can import them into the “parents” group. Continue copying and pasting emails into separate spreadsheet for all the relevant links until you’ve gotten to the end of the list. Save each spreadsheet as a CSV file.
  6. Upload each list to their respective group in MailChimp.

Since this method is a little time-intensive, I only do this about once a quarter. But I definitely think it’s worth the extra effort!

Happy segmenting! Let me know in the comments how segmenting has helped increase your open rates 🙂

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11 Free Analytic Tools for Twitter

You don’t need a budget to get started analyzing your tweets and followers. To help you navigate the world of Twitter tools, I’ve scoured the web to find the ones that are the most useful. This is by no means an exhaustive list of analytic tools for Twitter, but these are some of the best ones I’ve found so far.

All the tools in this list have at least some features available for free. When you’re just starting out, that’s usually all you’ll need.

When you become a more advanced user, upgrade to the paid versions if you want to dig deeper.

It’s unlikely that one tool will meet all your needs, so try out a few and see what works for your style and goals.

1. BlueNod

This is a powerful visual tool that helps you map your networks and explore networks for other users or hashtags. To have more than three active maps and to analyze more than 1,000 tweets/month, upgrade to paid plans starting at €49/month.

BlueNod Twitter Analytic Tool


2. FollowerWonk

Use this tool to see very detailed information about your followers such as social authority, location, most active hours online, follower and following counts, account ages, recency of tweet, percent tweets with urls, retweets, bio word cloud, and more. A few features are available for free; try the pro version free for 30 days then it’s $99/month.

FollowerWonk Twitter Analytic Tool


3. Klear

Use Klear to get demographics of your followers (gender, influence, locations, interests), find influencers in any field, and analyze activity of related accounts. Some free features can get you started; paid plans start at $99/month.

Hint: The monthly subscription is out of the budget for many small businesses and nonprofits, and at first glance it doesn’t seem like there’s a lot of information that you can get for free. On the bottom left of the homepage you can search a name or screen name. This is where you can find a lot of useful insights for your own page as well as others for free.

Twitter Analytic Tool Klear


4. MyTopTweet

This is a simple free tool to find the top 10 tweets for any Twitter account. A great tool for quick and easy audience research.

Twitter Analytic Tool MyTopTweet


5. SimplyMeasured

Use this tool for free reports on Twitter your followers including top keywords, Klout scores, Klout topics, time zone of your influencers, and more. They also have several other free reports for other social media channels. Monthly subscriptions for premium reports start at $500. Their newsletter has a lot of useful tips and guides and is worth subscribing to even if you don’t use their services.

Twitter Tool SimplyMeasured

6. Social Bearing

Analyze your own tweets, find users interested in any topic, and filter your searches by a wide range of options to zero in on your target audience. Social Bearing analyzes the sentiment of tweets, so that’s one unique feature to test the tone of your content.



7. SocialBro

This is a powerful tool to find influencers to target. Find the best time to tweet, see community insights, and manage the accounts you follow. Unlock additional features such as analytics of your tweets, import email addresses, and automate Twitter tasks starting at $13.95/month.

Twitter Analytic Tool SocialBro


8. SocialRank

Filter and sort your followers using this tool to find influencers. Upgrade to analyze other accounts, and paid plans start at $49/month.

Twitter Analytic Tool SocialRank


9. Tweriod

Use this tool to get insights on your followers. The best feature is that it lets you know at what times most of your followers are online and it syncs with your Buffer account to send out tweets when your followers are online. You can also graph times of the day you received @replies, research hashtags, analyze individual Twitter users and users from your lists, generate word clouds people following you are talking about, and more. A few features are free and monthly subscriptions are based on the number of followers and are very affordable, starting at $3.99/month. Tweriod can be a little buggy sometimes, but I think the synchronization with Buffer is worth the subscription.

Twitter Analytic Tool Tweriod


10. Twitonomy

Use this tool to analyze your Twitter activity and interactions, identify your power users, see insights on your lists, customize your analytics dashboard, and more. Upgrade for premium features like insights on hashtags, analyzing other users, and to download analytics reports. Premium plans start at $19/month.

Twitter Analytic Tool Twitonomy


11. Twitter Analytics

Twitter has some very useful analytics that come with the platform, 100% free, that will hep you monitor impressions and engagements for your tweets. You’ll also be able to dig into some very sophisticated information about your audience including mobile device type, household income, occupation type, education, marital status, consumer buying styles, political party affiliation, and more. Compare audiences for your followers, your organic audience, your campaign audiences, and all Twitter users. Also, browse upcoming events on Twitter to help you plan how you can engage in popular conversations.

Twitter Analytic Tool Twitter Analytics


A social media company didn’t publish new content for 30 days. Here’s what we can learn from their experiment.

Beaker and test tubes filled with blue liquid

Take time to experiment with the content of your website or blog to find new ideas that could increase your growth.

Let’s face it – there’s enormous pressure to constantly add new content. The good news is you don’t need to reinvent the wheel every time you want to publish something new.

Don’t feel like you can take a break from posting new content? Even the though it can be kind of scary, the only way to increase your growth quickly is to try new things. Tell your boss that if a business can do it, you can do it too.

Buffer is one of my favorite social media management tools and they recently took a month off from posting new content. Fortunately for us, they shared the details of their experiment and their lessons in a recent blog post.

There are some valuable lessons we can learn from their experiment. Use these ideas to increase the amount of content you produce with just a little extra effort, or to free up your time to focus on other projects.

1. It’s ok to re-purpose and repackage your existing content

Buffer didn’t stop posting anything for a month – they stopped posting anything new. They updated some popular articles, incorporated media, added new items to lists they already had, and more. They were creative with how they mixed and matched what they already have to present it in a new way or to add more value.

When you’re able to add these “updates” into the mix along with 100% new content, you’ll be able to free up some of your valuable time without neglecting your blog.

Here are some ideas:

  • Share a “top 10” list of your articles/resources with a specific theme. For example, try something like “Top 10 articles from 2015” or “Top 10 resources for addressing poverty.” Whatever your cause is, chances are you have a lot of resources on hand. Gather them together in one post to make a list people will love to bookmark and share.
  • Add a few more tips to a list you already have. For example, let’s say you have a list of 20 green gift ideas for the holiday season. Add five or ten new ideas to the list and you have yourself an updated post without having to start from scratch.
  • Add a new intro to an existing resource or post. Sometimes an event can occur that makes an older resource of yours suddenly relevant. For example, let’s say you’ve have some lesson plans prepared to teach students about climate change and new legislation on requiring schools to teach about climate change has just passed. Even though you’ve been sharing the lesson plans for a while, new legislation makes this resource both relevant and timely. A new intro is all you need to freshen it up.


2. Share the “old” stuff that is still relevant

Are you only posting your brand new blog posts on your social media profiles and in your e-letter? It’s time to put some of those oldies-but-goodies into the rotation too. Chances are, only a small fraction of your audience saw your post the first time around. And hopefully you’ve gotten some new followers and subscribers since then.

Check your website analytics to see which articles are the most popular. Don’t be surprised if some older articles make it to the top of the list – these ones have had time to get circulated and show up in search engines.

Of course, you don’t want to re-post very time-sensitive material like announcements of conferences, commentary about a specific news event that’s no longer relevant, or seasonal posts. But you’re losing out if you don’t put at least some of your older articles into your social media and e-newsletter rotation.


3. Experiment with different ways to package content

There are a lot of ways you can share information, and a written article is just one of them. Think about how you repackage your existing content into a Slideshare, video, podcast, infographic, or sample social media posts.

There may also be SEO benefits to adding more media to your content. It shows Google that your users are interacting with your site which can give your website a boost in search results.

Here are some ideas:

  • Post the PowerPoint of a recent speech on SlideShare
  • Put photos from a recent event in a slideshow (I recommend Animoto)
  • Highlight the top tweets from a recent event or Twitter chat
  • Record interviews when you’re writing a story and turn them into podcasts
  • Choose the top findings from a research report and turn it into an infographic


4. Update your most popular posts

It can take a lot of time to create a new story or pull together some great research. Don’t you hate it when you spend a lot of time creating that content and then the post seems like old news after just a couple months?

Change doesn’t happen overnight, and checking in on a project a year or two later can refresh your story bank.

Depending on the type of research, here are a few ideas to help you revive it:

  • New/Updated stories
  • New Census facts
  • A new intro
  • Updated list of resources


5. Make your content visual

Making your posts shareable is critical to increasing your traffic. One of the key ways is to make sure every post includes a photo or graphic. Even if you are not too active on social media, your followers might be. From Facebook to Twitter to Pinterest and more, a photo or graphic is what catches people’s eye on just about every social media channel.

Adding images is another opportunity to add keywords that will help boost your SEO. Make sure you file names and ALT tags are descriptive and use dashes instead of spaces in the name.

  • Add photos from your own photo bank to your blog posts
  • Search for royalty free photos to supplement images from your own photo bank
  • Add text overlay to an image to make it stand out
  • Find royalty free icons (try iconfinder.com) to make graphics for non-visual posts
  • Create infographics to make your content relevant beyond the original publish date
  • Create separate graphics for each item in a list


6. Connect with other blogs and websites to ask them to repost your content

An important part of creating content is sharing it with others. Posting it on your own website and social media channels is great, but to continue to grow your audience, ask others to repost your content. This kind of relationship can be mutual – if you post each other’s content, you’ll be able to have the same amount of new content with about half of the work. As a bonus, you’ll get an SEO boost when another website links to yours.


7. Create ebooks to get more email subscribers

If you have a lot of content already, you may be able to turn it into an ebook. Find a topic that many of your visitors are looking for and that would be more useful in a longer format. This could be a compilation your best tips, a list of the top-rated hiking trails of the previous year, plans to build an urban chicken coup, a pet adoption kit for newbies, etc.

This one is all about the packaging. You might already have the information in various places in different formats on your website, but making it short and visually appealing is the key. Hire a graphic designer if you have the budget for it.

Not only is this a great way to repackage your content, it’s also an excellent way to get people to subscribe to your email list. Instead of having the resource available to download from anywhere on your site, create a page that requires visitors to enter their email address in exchange for the ebook. You can ask for more information than an email address if you’d like, but remember that the longer your form, the less likely people will fill it out. Then set up an automated message from your email campaign sending them the download link to the ebook once they’ve subscribed.


8. Create an email drip campaign

An email drip campaign is an automated email series that is sent out at regular intervals after someone signs up for your e-newsletter. There’s a lot of potential here. Buffer saw 3-4 times more engagement with this tactic than with creating ebooks, so it seems like something worth trying.

If you have any step-by-step information, that’s a great fit for an email drip campaign. If you don’t, you still might have some bulky content that would be good spreading out over time. For example, you could create a campaign for some recent research report that highlights the five sections of the report and gives some top-level analysis for those who do not have time to read it word-for-word.

As a bonus, copy and paste those automated emails into blog posts for some extra content and another way to promote your research report.


9. Organize your content in different ways on your website

If you have a ton of content and it’s all organized by date, chances are there are some gems that are pretty hard to find, especially if you have multiple audiences or run multiple kinds of programs.

Help people find what they’re looking for right away by sorting your existing content. This could be as simple as tagging the content, or you might create separate sections for each audience. Then link to those sections in appropriate places on your website.


10. Make time to experiment

You can’t keep doing the same things and expect different results. From doing this experiment, Buffer found a lot of things that worked great, and a few that didn’t. It’s ok to pause one aspect of your work for a little bit to see what might get you bigger results for your organization. The key is to set a specific timeframe and goals. Measure your results so you can learn from your experiment. After reading this post, you shouldn’t be short on ideas!


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  • Creating an outreach strategy for a new tool or resource
  • Optimizing your website
  • Building a better e-letter
  • Building a compelling visual library
  • Learning about your audience
  • Reaching Millenials
  • And more!

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When website visitors don’t enter through the homepage: Why it’s a problem and what to do about it


If the chapters were out of order in a book, you wouldn’t know where to start. If your website visitors don’t enter your site through the homepage, they may be confused too. Take a few steps to introduce your organization.

Imagine you open a new book and the intro chapter is buried in the middle. You would be a little confused, wouldn’t you?

When new people come to your website, they need to start at the beginning – learning who you are and what you do. Then they can start learning about the details of your initiatives and how to get involved.

If you look at your analytics, you may find that you have many landing pages. That means that the first page people visit on your site may not be the homepage. Surprised?

The homepage used to be the place to showcase your most current stories and tools. Now, social media has filled that role. While your homepage may not be the first page visitors land on when they visit your site, it’s still a place for new people to learn how to navigate your content. And since the first page many people see may not be the homepage, it’s important to have information about your organization readily available from any page on your site.


To do:

  • If you have a rotation banner on your homepage, make sure at least one of your banner images links to information about who you are and what you do.
  • Have information and links to learn more about your organization in the footer of your site.
  • Make sure it’s easy to find the homepage and the “about us” section from every page of your site.
  • Create a “welcome” page to help new visitors navigate your content.

How to make your images SEO-friendly


Even if you’re a person that doesn’t use recipes when cooking or baking, you should follow certain steps to make your images SEO-friendly.

If you’ve ever done any cooking or baking, you know that timing and temperature can make a big difference in the success of your dish. Sometimes you can wing it and it will turn out just fine, but other times the wrong temperature or cooking time could result in a ruined dish. That’s a lot of preparation with nothing to show for at the end.

Finding and using quality photos in your articles is like the preparation process in cooking or baking. The prep takes up the majority of your time and effort and makes it possible to put your best work forward.

You could wing it, and upload your photos and hope for the best. However, with the right tweaking you can make your images work for you.

There are a few ways that your images can help give you extra SEO juice. So if you’re someone who “wings it” in the kitchen, you might want to use a different strategy in this area. A little planning and preparation can go a long way.


To do:

When uploading images, first and foremost you need to make sure they’re eye-catching. This doesn’t necessarily help improve your SEO, but it will help the shareability on social media. When you share an article on social media, many networks will pull the first image directly from your article. That’s why it’s important to put some thought and effort into the images you use to accompany your web content.

When uploading your images, use these tactics to help improve your SEO:

  • Be descriptive in your file name. You could name it the headline of your article, or another name that uses keywords. Using a name like “10-resources-early-childhood-development” will help your SEO; “IMG_1987” will not.
  • Don’t include spaces in the image name. You might be able to upload files with spaces in the file name without a problem, but search engines will not be able to understand the spaces.
  • Resize your images to the largest size you will actually use. For example, let’s say the resolution of your photos is 5000×2800 pixels. That high resolution is useful when printing large banners or posters. On the web, it’ll slow your site down. On a blog post, you may use an image that’s 300×180 pixels – a small fraction of the original size. Keep the original photo as-is and upload a resized copy to your website.

Why your headlines are too revealing


Headlines for print and the web serve different purposes and need to be treated differently.

News flash: Print and digital are not created equal.

In print, once people have a magazine or newspaper in hand, their attention is concentrated on that publication. When you’re writing headlines for print, often the goal is to give the reader the most information possible.

Online there are many distractions, and it’s important not to give away all the juicy details right away in the headline. If you do, they will have no incentive to click to read more.

Here’s the cold, hard truth – if your headline doesn’t grab people’s attention, no one will click on your link and read the content you’ve labored over for weeks (or even months!).

So if you want people to click on your links and read your content, it’s time to start focusing on headlines. This is a must.


To do:

  • Review your website analytics. Take a look at which articles are the most popular, and which are the least popular? Write down any differences you find. (For example, for one organization I found that most articles on the “least popular” list had a specific location or program name in the headline, whereas many articles on the “most popular” list highlighted a particular issue area.)
  • For the 10 least popular articles, use the information you learned from the first step and change your headlines accordingly. If you are able to do more than 10, go for it!
  • Use this worksheet to help you write great headlines for future articles.

Advanced tip: Use Twitter to see which headline ideas resonate with your audience. Come up with several ideas you want to test, and put that text into the mix of your tweets, all linking to the same article. Track which text generates the most interactions and/or clicks and adjust your headline accordingly.