When you sit down at a new restaurant and open the menu, what do you look for? Maybe you want some appetizers to share, a list of local beers, or vegetarian entrees. Chances are you’ll use the headings to find what you want.
Your website visitors use headings on your page as well to skim the information and find what they’re looking for. Another reason to use headings is because they make your site more SEO-friendly. Here are some best practices for using headings:
- The H1 heading should be the title of your page. Don’t use the H1 heading anywhere else.
- Use your headings as-is. Don’t change the size or add styling like bold or italics. If you don’t like the style of your headings, work with your web designer to change them.
- Only use your headings for their intended purpose …as headings. Don’t use them to style text in the middle of a paragraph.
Take a look at your top 10 most visited articles. How do you separate ideas on your page? Do you use headings, or styling like bold or italics? Or is your page one long article?
If you already use headings, keep up the good work!
If you don’t already use headings, take a look at your content and identify how you could break it up into sections:
- If your page is organized in steps or uses bold or italics to break up the content, you already have natural places to use headings.
- If it’s one long article, look for changes in ideas where you could add subheadings.
- There may be some articles where you don’t add any subheadings at all, but always take the time to consider using them in your content.