When website visitors don’t enter through the homepage: Why it’s a problem and what to do about it
Imagine you open a new book and the intro chapter is buried in the middle. You would be a little confused, wouldn’t you?
When new people come to your website, they need to start at the beginning – learning who you are and what you do. Then they can start learning about the details of your initiatives and how to get involved.
If you look at your analytics, you may find that you have many landing pages. That means that the first page people visit on your site may not be the homepage. Surprised?
The homepage used to be the place to showcase your most current stories and tools. Now, social media has filled that role. While your homepage may not be the first page visitors land on when they visit your site, it’s still a place for new people to learn how to navigate your content. And since the first page many people see may not be the homepage, it’s important to have information about your organization readily available from any page on your site.
- If you have a rotation banner on your homepage, make sure at least one of your banner images links to information about who you are and what you do.
- Have information and links to learn more about your organization in the footer of your site.
- Make sure it’s easy to find the homepage and the “about us” section from every page of your site.
- Create a “welcome” page to help new visitors navigate your content.