12 YouTube Analytic Tools to Track Your Video Performance
Visual media is becoming increasingly important, and incorporating videos into your online strategy will help you tell your story. These YouTube analytic tools can help you discover what kinds of videos will encourage your audience to take action.
51.9% of marketing professionals worldwide name video as the type of content with the best ROI. What does this mean for you? Video can be a critical piece in helping you meet your goals.
1. YouTube Analytics
YouTube offers in-depth analytics within their platform for free, so this is the best place to start for most. Take a close look at the watch time, audience retention, which websites embed your videos, clicks to your annotations, and much, much more. Before you pay for an analytic tool for your YouTube channel and videos, check out these stats – you’ll probably be pleasantly surprised!
This dedicated YouTube analytics tool gives you playlist analytics, detailed demographic reports, video dropoff analytics, keyword monitoring, and more. You’ll also be able to track, analyze, and compare any other channel so you know how you compare with others in your genre.
This is one of the few dedicated YouTube analytics platforms in this list, so you’re really going to be able to dig deep and boost your performance on this channel.
After a 14-day free trial, paid plans start at $59/month.
This dedicated YouTube analytics tool helps you maximize search traffic, increase your subscriber base, and see how you compare with others in your genre.
You’ll be able to see suggested tags, suggested channels to subscribe to, comment analysis, and more. You only find these kinds of in-depth analytics with a dedicated tool, which makes Vidooly unique compared to most of the other tools in this list.
After a 14-day trial, subscriptions start at $99/year per channel.
This tool started out as a social media analytic tool, and now offers publishing features in some of their plans. They offer reports, social keyword searching, and a ROI calculator. They also have a social automation feature so you can follow or unfollow users, like or favorite posts, and more based on the parameters you set.
Packages start at $19/month, which includes up to 5 social profiles plus web analytics. While they do offer a 30-day free trial, they do not have a free version.
If you want to be able to publish and schedule posts, you can unlock this feature in their standard plan for $49/month.
Use their benchmarking tool to track key metrics and compare your performance with other profiles. Their smart reporting feature automatically updates your reports when you change your custom dashboard. You can also track key influencers so you can engage with them in meaningful ways. These are just a few of the advanced features Quintly offers!
Plans start at $129/month for 5 profiles, 2 dashboards and 1 user. While they do offer a free trial, they do not have a free version of their platform.
This tool will help you optimize your YouTube SEO (and on other channels). Track local rankings, search volume, track your competitors, and export reports.
After a 10-day free trial, plans start at $17.60/month.
This tool helps you monitor many social media profiles, including YouTube. Track your growth, learn more about your audience, identify influencers, create scheduled reports, and more.
If you want access to their robust analysis and reporting, their plans start at $120/month.
8. Rival IQ
As the name suggests, this tool will definitely give you a leg up on your competition. Not only will you be able to see your stats, you’ll also be able to see how you compare against other profiles, get alerts, and export reports.
After a 14-day rial, monthly subscriptions start at $199/month.
This tool is really one of the best values out there. Their free plan is usually enough to get you started (and loving the tools!). They have pre-built widgets, data exports in a variety of file types, real-time analytics, and more. They also offer a “TV mode” so you can make your analytics presentation-ready with a click of a button.
Cyfe offers a free plan which allows you to set up a limited number of widgets. To upgrade to unlimited dashboards and widgets, their plan is $19/month.
With their free plan and templates, it’s easy to get started right away. One cool feature is insight mashups to help you see correlations between data from different sources. You can also download and print your dashboards to send to your team.
They offer a free plan with 12 data insights, 4 dashboards, and a 30 day data window. Premium plans start at $19/month.
Upload you own data with integrations like Google Sheets and Dropbox, manipulate formulas, and combine data formats to visualize information in a way that works for you and your team. You can also customize our vizualizations and add thresholds and indicators so you can quickly spot potential problem areas. Klipfolio has a lot of great options to help you customize and drill down on your data so you see insights that matter the most.
After a free trial, plans start at $24/month with 5 users, 10 dashboards, and 2.5k API calls/day. You’ll need to upgrade to the next tier to be able to download reports.
If you have some key information you want to track that’s stored in spreadsheets, you’ll be able to integrate it with all your other online data with this tool. You can also display dashboards with your own domain name, design it with custom CSS, restrict access based on IP address, and monitor your stats via their iPhone app.
Monthly subscriptions start at $49/month, which includes 2 dashboards. While they do offer a free 30-day trial, they do not have a free version of their platform.