How to use Google Analytics to discover audience interests

One of the keys to writing effective content is to first know what your audience wants. They’re telling you what they want to hear by the actions they take on your website, blog, and enewsletter. Are you listening?

In this article I will walk you through some specific places in Google Analytics to find out what your audience is interested in.

How to use Google Analytics to discover audience interests

Before we dive into the strategy, I’m going to give you a quick overview of why it’s important to know your audience interests. If you’re already convinced, use these links to jump straight to the strategy:

 

Why you should care about audience interests

The bottom line is, the more relevant your content is, the less time and money you’ll have to spend on marketing. Your articles will also be more likely to be read and shared with little effort on your end.

marketing-effort-vs-audience-interest

The best articles will be timely, trigger an emotion, and/or address a pain point.

You don’t want to write just any article you think will be viral, though. It needs to be relevant for both your organization AND your audience.

For example, everyone knows cat memes and videos are shared widely. But unless your organization is an animal rescue organization or otherwise related to cats, you probably want to steer clear of cat memes.

You want to find that sweet spot at the intersection of what you want to talk about and what your audience wants to hear.Audience Interests Intersection

OK, enough background info for now. Let’s dig into the strategy.

 

Website

Your website visitors are telling you exactly what they’re looking for by the actions they take on your site. Optimizing your website should be your #1 priority, so if nothing else, you should take action on this section.

What to look for:

If this is your first time doing this kind of deep analysis, set your date range to one or two years. That way, you’ll have enough content to give you a birds-eye view of what people are looking for on your site. Afterwards, it’s a good practice to take a look at these stats about once a quarter.

Most visited pages

In Google Analytics, go to Behavior > Site Content > All Pages.

Take a look at your top 10 most visited pages. Think about these questions:

  • Is there anything that surprises you? Any pages you didn’t expect to be on your top 10 list? Any pages you thought would be there, but weren’t?
  • Are the pages on that list new? Are some of them older articles or resources?

Write down any insights and save them for future use.

 

Articles with most time spent on page

Now sort your content list by average time on page. Most likely what comes up will be pages that only have one or two visits, so you’ll also want to apply an advanced filter to get more relevant results.

To apply a filter, click “advanced” near the search bar. In the “Page” dropdown menu, select “Site Usage,” then “Pageviews.” I would choose at least 20, but you’ll need to decide what number will work for you. If you have a modest amount of visitors, 20 should be enough. If you have several thousand website visitors a month or more, you may want to choose a higher number.

Then click “Apply.” Your results should now show you only links that received 20 visits or more (or whichever number you ended up choosing).

Screenshot of advanced Google Analytics settings

What do you notice about the pages that people spent the most time on? Were they blog posts? Downloadable resources? Information about your organization?

What pops up on this list will give you more clues as to what kind of information your audience values. Write down your observations.

 

Search terms from search engines

This section will display the words or phrases people searched for in Google that showed your website in the search results. They may not have clicked over to your site after using those search terms, but your site did show up in the list of results.

Go to Acquisition > Search Engine Optimization > Queries or Acquisition > All Traffic > Channels > Organic Search.

Common themes

Sort the list by CTR (click-through rate). You’ll probably want to add an advanced filter to include only results with two or more impressions. Scroll through one or two hundred terms and write down any themes you come across (Hint: At the bottom of the page you can select to show more than 10 rows at a time).

One at a time, input each of those themes in the search box. This will filter the results so you can get a better idea of what people are looking for related to that theme.

What are some of the common themes in the results that received a high CTR? Are there any terms that received less than a 5% CTR that you think your organization should focus more on?

To make the data a little more visual, click the “Term Cloud” button.

Here’s an example:

Google Analytics term cloud

Take a screenshot of each term cloud. Circle the phrases you think your organization should write about.

Is there any language people use in the search terms that you’re not using on your website? Are there any intersections with what your audience looks for and what you do as an organization?

Questions

In the search box, enter each of these terms one at a time:

  • Who
  • What
  • What is
  • Where
  • Why
  • When
  • How to
  • ?

If there are a lot of queries for any of those terms, note the questions that would make sense for your organization to address. You may also want to create term clouds for the results and circle the best options.

Are there any intersections with what your audience looks for and what you do as an organization?

 

Search terms in your website

This section will show you what people searched for while they were on your site. These terms are very useful because they show what your website visitors expect to find on your page.

Go to Behavior > Site Search > Search Terms

NOTE: If you go to this section and there’s no data, you’ll need to turn this feature on. Go to “Admin” at the top of the page, then click “View Settings.” Scroll down until you see “Site search Tracking” and turn it on. Unfortunately, you won’t be able to see results prior to turning on this tracking feature.

Scroll through the first 100 or so results and write down some common themes. As you’re scrolling, ask yourself:

  • Are there a lot of queries for things you already have on your website? If so, you might want to consider changing the navigation or adding more visible links to those pages.
  • What are some things that people searched for that you don’t have already on your website? If you need to, put the themes into the search box and create trend clouds for popular topics (see the previous section).
  • Is there any language people use in the search terms that you’re not using on your website? For example if you say “partner projects” but your website visitors are searching for the term “stories,” then you might consider changing the language on your site to match the terms your website visitors actually use.

Write down all your observations.

 

You now have a great start to finding out your audience interests

Now that you’ve gone through those sections of your analytics, you should have notes that have:

  • Themes from the pages people visited the most and spent the most time on
  • Word clouds from search queries
  • Questions people often ask
  • Language you can use that reflects what your audience is searching for (not your internal jargon)

Wow! That was a lot!

This list should be enough for you to get started creating content that appeals to your audience. Feel free to stop here if you think you have plenty ideas to jump right in.

However, there’s much more you can find out by looking deeper at your blog and enewsletter. Keep scrolling to learn more!

 

Blog

I know you’ve already took a deep look at your website’s analytics. Why do you need to look at your blog too? Because this is where your newest content lives. This is where people go to learn about what you as a thought leader. This is the reason people come back to your website because it’s fresh, new content.

Even if you don’t have a blog, there still may be a section of your website you could use to look for clues on your audience’s interests. This could be a news, stories, and/or resource section.

If you’d like to look deeper into more than one section of your site, make sure you keep your notes separate. For example, not everything that’s popular in your “stories” section will also be popular in your “news” section, and vice versa. If there are any nuances between the different sections on your website, you’ll want to find them.

What to look for:

Most and least visited pages

In Google Analytics, go to Behavior > Site Content > Content Drilldown to find stats about the subsections of your website. Click on the section you want to evaluate to see information about the individual pages.

Take a look at the 10 most visited and least visited pages.

Only include pages on your “least visited” list that were published within the timeframe of your analytics. For example, if you’re looking at stats from the past year, only include articles that were published in the past year on your least visited list.

Think about these questions:

  • Is there anything that surprises you? Any pages you didn’t expect to be on these lists? Any pages you thought would be there, but weren’t?
  • Do you notice any differences in the topics that are on these two lists? (If nothing jumps out, you might want to expand your list to 20 articles on each list.)

Write down any insights and save them for future use.

NOTE: If your site does not use folders to organize content, you won’t be able to use the Content Drilldown. Instead, go to Behavior > Site Content > All Pages. Use the search box to sort content by type. For example, if you used the word “blog” in the URL of your blog posts, then you’ll just need to type in “blog” into the search box to pull up those results.

If your page doesn’t use folders and you don’t have an easy way of determining the section from the URL, you can download an Excel document with your information. Just click “Export” at the top of the page and choose your preferred file type. You’ll have to manually extract the posts from a certain section to a different sheet in order to get the results you need. This will likely be a time-consuming process and may not be worth the effort if you have a small team.

 

Pages with the most and least time on page

Sort the content in your blog (or another section you’re evaluating) by the average time on page.

Apply an advanced filter to only include links with 20 or more pageviews.

Make a list of the pages with the most and least time on page. Only include articles published within the date range of your evaluation on your list of articles with the least time on page.

Write down any differences in the topics that are on these two lists. If nothing jumps out, you might want to expand your list to 20 articles on each list.

 

How to take action:

What to do with the most popular articles

The key is to do more of what works, and less of what doesn’t.

Take a look at the list of popular topics you’ve developed so far that seem to resonate with your audience, both from your website and blog. Do you see any similarities?

Do you see any differences? Your general website audience, the people who follow your blog, and the people who subscribe to your enewsletter are likely slightly different. Don’t clump all of your popular topics into one long list.

Instead, make note of which topics are popular on each channel. That way, you can share different articles on different channels based on what’s popular on each.

 

What to do with the least popular articles

Look at your lists of articles with the least pageviews and lowest time on site. What are some reasons people might not read or share these articles? Is it the headline? Topic? Something else?

Think about whether you really need to have these on your website or not. If the links on the bottom lists are critical to your organization, think about how you can adjust the content to make it more appealing.

If you’re not ready to retire a particular topic and you have a hunch that a better headline or a different writing style could help, do some experiments. Try out your theories to improve articles on a topic that’s not doing well. If they just needed a snazzier headline or a few photos to bring the content to life, great! If you’ve made improvements and those articles still don’t do well, it may be time to retire that topic.

It’s easy to have an emotional attachment to our work. If this is the case, be honest with yourself. Let the data determine what your audience wants to hear about, and if the data is telling you that your audience doesn’t want to hear about those topics, listen.

As they say on Frozen… let it go. (Side note: In case you’re wondering, this is Channing Tatum performing “Let It Go” for a lip sync battle. It’s awesome…)

Enewsletter

Your enewsletter should be the main way you communicate with your audience on a regular basis. It’s important to take a good look at what kinds of things they’re interested in hearing about. Otherwise, they won’t open the emails or they’ll unsubscribe altogether.

What to look for:

Go to Acquisition > All Traffic > Source/Medium. Click on the link that indicates people came from your enewsletter. This may look slightly different for you depending on which email program you use.

Google Analytics Enewsletter Stats

To see which pages people visited from your e-letter, click the dropdown for “Secondary dimension.” Then select “Behavior,” then “Landing Page.”  google-analytics-enewsletter-secondary-dimension

If you’ve been doing the exercises for the website and blog, you can probably guess what comes next.

Take a look at the articles that got the most and least clicks. Ten or 20 links for the most and least clicks should be enough to see patterns in your data. If it you’d like, you can export your data to a spreadsheet by clicking the “Export” tab at the top of the page.

Most likely, the links on the most popular list will have been published within the time frame of your analytics. However, if there are any posts that were published earlier and they still made it to the popular list, that means they were extra popular. These are resources people truly value and they’re things that they’ve saved and refer to time and time again.

Double check the publish dates for all the posts on your least visited list. Only include links that were published in the time frame you’ve set.

Write down any observations you notice about the topics that are popular, and the ones that are not. Think about ways you can do more of what’s working and less of what’s not.

Are there any opportunities for you to segment your list based on topic?

Segmenting can work for your least popular topics as well as your most popular. For example, if the articles that landed on the least popular list were topics that are core to your mission, you may not be able to stop writing them or putting them in your e-letter. But you can use segments to send the information only to the people who do care.

Note: Your email provider needs to have the capability to connect with Google Analytics for these stats to show up. If your email provider does connect with Google Analytics, make sure the settings are turned on.

If you can’t connect, you can still get some insights by downloading the analytics directly from your email program. In the spreadsheet, sort the links by the number of clicks.

 

Final step: Compare popular topics across your channels

By now you should have a pretty solid list of what topics that are popular on your website, blog, and enewsletter. (Plus the list of topics that are not popular.)

If you’ve made it this far, you definitely deserve a pat on the back. Seriously. This is pretty complicated stuff.


To round out your research, ask yourself: Are there any common themes across your lists? Any noticeable differences in what works and what doesn’t on your channels?

If you see the same patterns happen over and over on your site, it can be safe to add that to your list of best practices for your organization.

Be cautious if you find a topic that is only popular on one of your channels. This could mean one of two things: People only want to hear about that topic on that particular channel. Or, something random could have happened that made that post or topic popular. For example, it was related to a current event that’s no longer relevant, or one person with a lot of influence shared the article. Dig a little deeper to see if it was a one-time, random event.

If it wasn’t a random event, or you’re unsure, do some experiments to see if that topic is indeed something you should continue to talk about.

The ultimate goal is to post more of what your audience likes, less of what they don’t.

Keep this in mind as you work on shifting your strategy based on what you’ve found in this research.

 

The Best Cross-Platform Analytic Tools to Monitor Your Web Presence (for Any Budget)

You won’t know if your online marketing efforts are successful unless you measure them. Compiling data by hand into spreadsheets or switching back and forth between platforms to try to get a complete picture of your online presence is not always a good use of your time. When you’re ready to step up your game, you’ll want to graduate to a cross-platform analytic tools to monitor everything in one place.

STOP wasting time measuring your social media stats.

START spending more time on strategy to grow your online presence.

cross-platform-analytic-tools

These cross-platform analytic tools can help. They will monitor how you’re doing on Facebook, Twitter, Pinterest, Instagram, LinkedIn, Google+, Google Analytics, MailChimp, and more. Some will even create reports for you.

There are three types of cross-platform analytic tools:

Scheduling tools with built-in analytics can be a great option to provide everything you need in one place. You won’t have to switch back and forth between pages when you’re deciding what to post. These tools are a great way to help you put what you’ve learned from analytics into practice. Before you fill up your queue, glance at your analytics to see what’s been popular (or not so popular) and adjust your messages or links you post accordingly.

Advanced tools may not offer an all-in-one scheduling and analytic package, but they can provide a more in-depth analysis and additional features to help you dig a little deeper.

KPI (key performance indicator) dashboards offer even more advanced reporting because they can pull information from other sources like email, ads, webinars, CRMs, and more. These tools give you the ability to measure how your online marketing efforts are helping you reach tangible goals. Even though these are advanced tools, many of them have affordable price points for nonprofits and small businesses.

Let’s dig in and find a tool for you!



 

Social media scheduling tools with analytics

Find an all-in-one scheduling and analytic tool that works for you.

Hootsuite

Hootsuite analytic tool

 

 

 

 

 

 

 

 

 

 

Cool features:

This dashboard, used and loved by many, can help you schedule posts, monitor analytics, and see what people are saying about you online  at a glance. It’s completely customizable so you can see all the information that’s relevant to you right away when you sign in. You can also integrate RSS feeds so you can find content, schedule it, and monitor your results all in one place.

With the Pro version, you’ll have access to their extensive app library so you can integrate all your favorite tools into one fancy shmancy dashboard.

Analytics available for:

Facebook, Google+, Google Analytics, Instagram, LinkedIn, Twitter, WordPress

Price:

Hootsuite has a free option that allows you to create up to two active reports at a time, with a limited number of reporting options.

If you subscribe to Hootsuite Pro ($9.99/month), you’ll get access to more reports and 50 points you can use toward creating them. Additional reports cost 5-30 points each, depending on the type.

 

Buffer

Buffer analytic tool

 

 

 

 

 

 

 

 

 

 

Cool features:

This streamlined tool is one of my favorites. I love the clean interface and how everything is so intuitive. The built-in analytics will help you see at a glance which of your posts are the most and least popular. This kind of information is critical to help you post more of what you audience wants – and less of what they don’t.

Analytics available for:

Facebook, Google+, LinkedIn, Pinterest, Twitter

Price:

Buffer’s free plan allows you to see basic analytics: number of retweets/shares, likes, mentions, clicks, and potential reach.

Their Awesome plan ($10/month) gives your more features within the scheduling system and also allows you to sort your most popular and least popular posts.

For more advanced analytics, you’ll have to sign up for their Buffer for Business plan, starting at $50/month.

 

SproutSocial

SproutSocial analytic tool

 

 

 

 

 

 

 

 

 

 

Cool features:

Not only does Sproutsocial monitor basic social media stats, it also includes an engagement report, team report, Twitter comparison, Twitter listening, and more. They also have reporting tools and summary emails so you can see the stats that are important to you at a glance, or even in your inbox.

Analytics available for:

Facebook, Instagram, Google Analytics, Twitter

Price:

Plans start at $59 per user/month. While they do offer a free trial, they do not have a free version of their services.

 

Advanced tools to track your online performance

These third-party tools offer advanced reporting to measure key metrics for your online presence.

SocialReport

Social Report Analytic Tool

 

 

 

 

 

 

 

 

 

 

Cool features:

This tool started out as a social media analytic tool, and now offers publishing features in some of their plans. They offer reports, social keyword searching, and a ROI calculator. They also have a social automation feature so you can follow or unfollow users, like or favorite posts, and more based on the parameters you set.

Platforms supported by SocialReport:

Blogger, Ebay, Facebook, Google, Instagram, LinkedIn, Twitter, WordPress, YouTube

Price:

Packages start at $19/month, which includes up to 5 social profiles plus web analytics. While they do offer a 30-day free trial, they do not have a free version.

If you want to be able to publish and schedule posts, you can unlock this feature in their standard plan for $49/month.

 

SumAll

SumAll Analytic Tool

 

 

 

 

 

 

 

 

 

 

Cool features:

SumAll of course measures the basics of engagement, follower growth, pageviews, and more. They also do post analysis to help you figure out what’s working and what isn’t. Their Insights tool helps you find ideal posting days and times, hashtags, format, content types, engaging keywords, and more that will supercharge your social media strategy.

Platforms supported by SumAll:

Facebook, Instagram, Google Analytics, Twitter

Price:

Their free basic account includes an interactive social media dashboard, email digests, performance and thank you tweets, and unlimited social media profiles.

Upgrade to their premium plan for $99/month to get weekly and monthly social media reports, weekly actionable insights, early access to new products, and priority support.

 

SimplyMeasured

SimplyMeasured Analytic Tool

 

 

 

 

 

 

 

 

 

 

Cool features:

SimplyMeasured helps you zone in on data you can take action on right away. While their premium subscription is pretty pricey, they have many free reports that will help you get a grasp on your followers, content, and competitors so you can improve your strategy. Their newsletter also has a lot of useful tips and guides and is worth subscribing to even if you don’t use their services.

Platforms supported by SimplyMeasured:

Facebook, Google+, Instagram, LinkedIn, Pinterest, Tumblr, Twitter, Vine, YouTube

Price:

SimplyMeasured offers many free reports for Twitter followers, Instagram users, Facebook pages and insights, Facebook competitive analysis, Facebook content, Google+, Vine, Twitter customer service, social traffic, and traffic source analysis.

Monthly subscriptions for advanced reports start at $500.

 

Socialbakers

Socialbakers analytic tool

 

 

 

 

 

 

 

 

 

 

Cool features:

This tool is especially useful if you’re using Facebook and Twitter ads and if you want to keep a close eye on your competition. Use this tool to quickly see your paid vs organic performance and create scheduled reports.

Platforms supported by Socialbakers:

Facebook, Facebook Ads, Google+, Instagram, LinkedIn, Twitter, VK

Price:

They offer free tools that help you analyze your Instagram feed, keep track of contest entries on Facebook, and find shareable content to post to Facebook.

If you want access to their robust analysis and reporting, their plans start at $120/month.

 

Quintly

Quintly analytic tool

 

 

 

 

 

 

 

 

 

 

Cool features:

Quintly is one of the few tools on this list that supports Pinterest and YouTube reporting, so this definitely gives it an edge over some of the other tools. Use their benchmarking tool to track key metrics and compare your performance with other pages and profiles.

Their smart reporting feature automatically updates your reports when you change your custom dashboard. You can also track key influencers so you can engage with them in meaningful ways. These are just a few of the advanced features Quintly offers!

Platforms supported by Quintly:

Facebook, Google+, Instagram, LinkedIn, Pinterest, RSS, Twitter, YouTube

Price:

Plans start at $129/month for 5 profiles, 2 dashboards and 1 user. While they do offer a free trial, they do not have a free version of their platform.

 

KPI Dashboards

See your KPIs (key performance indicators) at a glance. Use these tools to track progress toward your goals.

Cyfe

Cyfe analytic tool

 

 

 

 

 

 

 

 

 

 

Cool features:

This tool is really one of the best values out there. Their free plan is usually enough to get you started (and loving the tools!). They have pre-built widgets, data exports in a variety of file types, real-time analytics, and more. They also offer a “TV mode” so you can make your analytics presentation-ready with a click of a button.

Price:

Cyfe offers a free plan which allows you to set up a limited number of widgets. To upgrade to unlimited dashboards and widgets, their plan is $19/month.

 

Dasheroo

Dasheroo analytic tool

 

 

 

 

 

 

 

 

 

 

Cool features:

With their free plan and templates, it’s easy to get started right away. One cool feature is insight mashups to help you see correlations between data from different sources. You can also download and print your dashboards to send to your team.

Price:

They offer a free plan with 12 data insights, 4 dashboards, and a 30 day data window. Premium plans start at $19/month.

 

Klipfolio

Klipfolio analytic tool

 

 

 

 

 

 

 

 

 

 

Cool features:

Upload you own data with integrations like Google Sheets and Dropbox, manipulate formulas, and combine data formats to visualize information in a way that works for you and your team. You can also customize our vizualizations and add thresholds and indicators so you can quickly spot potential problem areas. Klipfolio has a lot of great options to help you customize and drill down on your data so you see insights that matter the most.

Price:

After a free trial, plans start at $24/month with 5 users, 10 dashboards, and 2.5k API calls/day. You’ll need to upgrade to the next tier to be able to download reports.

 

Geckoboard

Geckoboard analytic tool

 

 

 

 

 

 

 

 

 

 

Cool features:

If you have some key information you want to track that’s stored in spreadsheets, you’ll be able to integrate it with all your other online data with this tool. You can also display dashboards with your own domain name, design it with custom CSS, restrict access based on IP address, and monitor your stats via their iPhone app.

Price:

Monthly subscriptions start at $49/month, which includes 2 dashboards. While they do offer a free 30-day trial, they do not have a free version of their platform.

 

 

9 Free Facebook Analytic Tools to Unlock Your Own Secret Sauce for Increased Engagement

It’s easy to learn more about your audience and boost engagement on Facebook if you have the right tools. With these 9 free Facebook tools, you won’t even have to open your wallet to get some great insights. (Plus, there’s two bonus tools at the end of this list!)

Free Facebook Analytic Tools

As with just about anything, there is no one-size-fits-all solution. It all depends on your goals. In this list you’ll find tools to help you take a deeper look at your audience, see which posts are getting the most traction, compare your page to others in your field, get specific recommendations for improvements, and more.

If you ever asked yourself: Am I posting frequently enough? Is my engagement rate on par with other similar pages? What time are my Facebook fans online? Who’s engaging with my posts? What kinds of things should I post on Facebook? Wonder no more.

Check out these free Facebook analytic tools:

 

1. LikeAlyzer

This is a handy free tool can help you see if you are on par with other pages for key areas such as posting frequency and engagement rate. It will analyze your public Facebook page and give you specific recommendations as to how you can improve.

You can also plug in Facebook page urls for other organizations in your field to see what they’re doing right so you can learn from them.

Likealyzer Facebook analytic tool

 

2. Edgerank Checker

Use this tool to quickly see your likes, comments, and post impressions during the previous week. They also have a heatmap feature to see exactly what days and times your Facebook fans are online.

Upgrade to pro starting at $90/month to get advanced insights such as recommendations of which keywords to use to increase engagement, the optimal post frequency for your page, a comparison of your page to industry averages, and see your most successful photos.

Edgerank checker Facebook analytic tool

 

3. SocialExpress

This tool will help you generate reports on your Facebook stats that will look way cooler than anything you could put together with a spreadsheet. And if you’ve already put a ton of information into spreadsheets, just upload them into their system.

Create charts and visuals to show your engagement rate, number of fans, organic and paid reach, viral reach, and more. Drag and drop visual elements and screenshots of your Facebook posts directly into the report.

SocialExpress Facebook analytic tool

 

4. Komfo

Komfo has a simple free tool to help you analyze your posts. Quickly see how your page compares to the average interaction rate on Facebook.

See stats from the last 30 days on fan penetration, viral amplification, CTR, spam score, stories, and reach. Sort by any of these metrics to see your most and least popular posts. You can also email the report to anyone you’d like.

This is a free tool they offer, and they also have a whole suite of social media tools to explore.

Komfo Facebook analytic tool

 

5. Agora Pulse

This Facebook Page Barometer helps you see how your page compares to the average page activity across Facebook. See stats for the percentage of fans reached, engagement, negative feedback, and more.

Upgrade to their paid plans starting at $29/month to access advanced features such as publishing, reporting, ad monitoring, and competitor comparison. You’ll also be able to connect your Twitter and Instagram profiles to manage all three profiles in one place.

Agora Pulsa Facebook analytic tool

 

6. SimplyMeasured

Use this tool for free reports on your Facebook fans and post performance including analysis on insights, competitors, content, and page performance.

They also have several other free reports for other social media channels. Monthly subscriptions for premium reports start at $500.

Their newsletter has a lot of useful tips and guides and is worth subscribing to even if you don’t use their services.

SimplyMeasured Facebook analyic tool

 

7. Cyfe

This dashboard will help you visualize a TON of information about your Facebook fans and what you’ve posted. See trends in clicks, likes, check-ins, reach, overall performance, and more.

Dig a little deeper and see your reach and check-ins alongside with demographic information so you know exactly who is seeing your posts and interacting with you.

No need to stop with Facebook – this tool will help you track information from many profiles all in one place. Cyfe gives you a limited number of “widgets” on their dashboard for free, or upgrade for $19/month for unlimited data.

Cyfe Facebook analytic tool

 

8. Dasheroo

This is another dashboard to help you see all your important stats in one place. This tool has many in-depth analytics displayed in an intuitive way. Learn about your post consumption by type, organic vs paid reach, posts with the highest engagement, and more.

You can also compare your page to your competitors for a bit of context. Set up alerts when your stats hit a certain threshold, and export the dashboard to use it in other place.

You don’t have to only monitor your Facebook analytics – use this tool to see insights for many profiles in one place. They offer a free plan with 12 data insights, 4 dashboards, and a 30 day data window. Premium plans start at $19/month.

Dasheroo Facebook analytic tool

 

9. Facebook Insights

Don’t forget that you can get tons of great information (also for free!) from Facebook itself.

Get insights for likes, reach, page views, video, demographic information, and actions people took on your page. Some of this information only seems to be available via Facebook Insights vs third party tools, so be sure to check out your stats here from time to time even if you prefer another tool.

Facebook Insights

 

 

Bonus free tools for Facebook:

Yay! More free stuff! 😀

 

Facebook Timeline Contest Tool by Agora Pulse

Facebook contests are a great way to engage your followers. Fortunately, Agora Pulse created a free tool to do most of the work for you. Whether you’re doing a sweepstakes, quiz, or photo contest, this tool will make it easy to run your contests on Facebook.

Facebook timeline contest tool

ShareGrab

It can be hard to know what kind of content your audience will like, and we don’t often always have time to scour through Facebook pages, blogs, and RSS feeds to find things to post. That’s where this awesome free tool comes in.

Choose pages that post things similar to you and ShareGrab will search those pages to find the most successful posts. The great thing is, this content has already been tested with an audience similar to yours, so you’ll likely see a higher engagement rate with these posts.

Facebook content grab tool