Here’s what I bring to the table:
I let the numbers speak for themselves – data and analytics inform my marketing decisions.
For example, we don’t need to guess which title will get more clicks or which website layout will get more subscribers – we can test different scenarios to find which one truly works best. We can use clues from your existing data to point us in the right direction.
My background in both engineering and in marketing and communications has given me the skills to identify which areas to prioritize to get the most out of your time and efforts.
I have built a profitable online business with virtually no marketing budget. In one year I transformed a stagnant website into a thriving one, more than doubling the website visits per month. I have revived an e-newsletter list from one that was losing up to 70 subscribers per month to one that consistently adds over 200 new subscribers per month.
Experimenting is the only way to discover better ways of doing things and it’s how I’ve achieved such great results.
Sometimes implementing a tried-and-true tactic is the key to increasing conversions. Other times, we need to think outside of the box and discover new ways to reach our audience. Either way, we can’t keep doing the same thing and expect a different outcome. I will use what I’ve learned to help you achieve your own marketing goals.
I have worked on a wide range of projects over the last 15 years including websites, social media, e-newsletters, videos, and more.
Too often I hear this question: “How can I use social media/our website/our e-newsletter/ etc. to reach our audience?” Instead, we should be asking, “Which tools and strategies would be most effective at reaching this audience?”
Online tools are just one part of a complete marketing toolbox and each one can help us reach a certain audience or send a specific message. Having experience with many marketing tools will help me work with you to find the right tool for the job.
I know what it’s like to be the only person on the communications team, running everything by myself with a small budget. There’s a lot of data we can collect and a lot of tools available, but I know where to focus my energy to maximize results and I can show you how to do the same in your organization.