When you start a business, it’s easy to underestimate how often you need a graphic designer. There’s your logo, business cards, brochures, website graphics, and banners for social media profiles – and that’s just getting started. You’ll inevitably want to update all of these designs to stay current, and there’s always more than needs to […]
One of the keys to writing effective content is to first know what your audience wants. They’re telling you what they want to hear by the actions they take on your website, blog, and enewsletter. Are you listening? In this article I will walk you through some specific places in Google Analytics to find out […]
You won’t know if your online marketing efforts are successful unless you measure them. Compiling data by hand into spreadsheets or switching back and forth between platforms to try to get a complete picture of your online presence is not always a good use of your time. When you’re ready to step up your game, […]
It’s easy to learn more about your audience and boost engagement on Facebook if you have the right tools. With these 9 free Facebook tools, you won’t even have to open your wallet to get some great insights. (Plus, there’s two bonus tools at the end of this list!) As with just about anything, there […]
Visual media is becoming increasingly important, and incorporating videos into your online strategy will help you tell your story. These YouTube analytic tools can help you discover what kinds of videos will encourage your audience to take action. 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. What does this […]
Not all email list building strategies are created equal, and I found that out the hard way. For too long I had relied on strategies that just didn’t produce results. After a bit of experimentation, I was able to go from an average of 12 new subscribers per month to consistently adding 200+ subscribers per […]
I could get lost in Pinterest for hours! There is always more to see and discover. One thing I love about Pinterest as a social media tool is that it is a great place to share evergreen resources. Even so, it’s important to continue to add content on a regular basis. As you can imagine, […]
We’re all looking for ways to increase email open rates. By far, the most effective strategy I’ve found is email segmentation. Doing things like experimenting with subject lines, A/B testing, and finding the optimal day/time to send your newsletter are all great ways to help you increase open rates. But if you’re looking for results, […]
You don’t need a budget to get started analyzing your tweets and followers. To help you navigate the world of Twitter tools, I’ve scoured the web to find the ones that are the most useful. This is by no means an exhaustive list of analytic tools for Twitter, but these are some of the best […]
Let’s face it – there’s enormous pressure to constantly add new content. The good news is you don’t need to reinvent the wheel every time you want to publish something new. Don’t feel like you can take a break from posting new content? Even the though it can be kind of scary, the only way […]