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About Rebecca Reynandez
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Meanwhile lets just say that we are proud Rebecca Reynandez contributed a whooping 31 entries.
Imagine you open a new book and the intro chapter is buried in the middle. You would be a little confused, wouldn’t you? When new people come to your website, they need to start at the beginning – learning who you are and what you do. Then they can start learning about the details of […]
If you’ve ever done any cooking or baking, you know that timing and temperature can make a big difference in the success of your dish. Sometimes you can wing it and it will turn out just fine, but other times the wrong temperature or cooking time could result in a ruined dish. That’s a lot […]
News flash: Print and digital are not created equal. In print, once people have a magazine or newspaper in hand, their attention is concentrated on that publication. When you’re writing headlines for print, often the goal is to give the reader the most information possible. Online there are many distractions, and it’s important not to […]
What??? Baby goats?! What do baby goats have to do with getting your message across? Not much (though they sure are cute). But your eye was drawn to the photo and the caption, wasn’t it? Captions are often overlooked in web articles, but they’re a great opportunity to get your message across. People may not […]
When you sit down at a new restaurant and open the menu, what do you look for? Maybe you want some appetizers to share, a list of local beers, or vegetarian entrees. Chances are you’ll use the headings to find what you want. Your website visitors use headings on your page as well to skim […]
When I have a day out running errands, sometimes it feels like people are following me. Not in the creepy sense. But I’ll go into a store that’s almost empty, and a few minutes later it’s full of people. This happens again and again. It turns out, I’m not imagining things. There is actual science […]
Cake pops. Brownie bites. M&M minis. These small sweets are both cute and bite-sized, which makes them fun and easy to eat. Hungry yet? Your content should be in bite-sized portions as well. Breaking up paragraphs makes it easier to read and will help increase your retention rates. The rule that a paragraph must contain […]
Have you ever adopted a pet? Or attempted to? You might be really excited to adopt a pet, but once you start filling out all the forms you may question why you decided to go this route instead of just going to a pet store. You don’t want this to happen to your website visitors. […]
Almost one third of PDF reports produced by the World Bank have never been downloaded. Another 40% have been downloaded fewer than 100 times. This Washington Post article suggests that “the solutions to all our problems may be buried in PDFs that nobody reads.” And don’t think for a second that you’re the exception. PDFs […]