Entries by

Sign up for free trainings

We have free online trainings coming soon on the topics of: Creating an outreach strategy for a new tool or resource Optimizing your website Building a better e-letter Building a compelling visual library Learning about your audience Reaching Millenials And more! Sign up to be the first to know about upcoming trainings:  

How to make your images SEO-friendly

If you’ve ever done any cooking or baking, you know that timing and temperature can make a big difference in the success of your dish. Sometimes you can wing it and it will turn out just fine, but other times the wrong temperature or cooking time could result in a ruined dish. That’s a lot […]

Why your headlines are too revealing

News flash: Print and digital are not created equal. In print, once people have a magazine or newspaper in hand, their attention is concentrated on that publication. When you’re writing headlines for print, often the goal is to give the reader the most information possible. Online there are many distractions, and it’s important not to […]

Why your website needs headings

When you sit down at a new restaurant and open the menu, what do you look for? Maybe you want some appetizers to share, a list of local beers, or vegetarian entrees. Chances are you’ll use the headings to find what you want. Your website visitors use headings on your page as well to skim […]

Bite-sized is best: the importance of smaller paragraphs

Cake pops. Brownie bites. M&M minis. These small sweets are both cute and bite-sized, which makes them fun and easy to eat. Hungry yet? Your content should be in bite-sized portions as well. Breaking up paragraphs makes it easier to read and will help increase your retention rates. The rule that a paragraph must contain […]

How to improve the necessary evil of forms

Have you ever adopted a pet? Or attempted to? You might be really excited to adopt a pet, but once you start filling out all the forms you may question why you decided to go this route instead of just going to a pet store. You don’t want this to happen to your website visitors. […]

PDFs are killing your reputation

Almost one third of PDF reports produced by the World Bank have never been downloaded. Another 40% have been downloaded fewer than 100 times. This Washington Post article suggests that “the solutions to all our problems may be buried in PDFs that nobody reads.” And don’t think for a second that you’re the exception. PDFs […]