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Your forms deserve better than “submit”

Don’t you hate it when you’re looking for something in your house and the moment you walk into another room, you forget what you were looking for? This can happen when you’re signing up for something online as well. Filling out forms can feel a little invasive, and by the end you may be thinking, […]

8 free tools to test if your site is ready for mobile

Mobile is here to stay. If your site isn’t optimized for mobile you’re not only losing out on visitors, but also potential subscribers, volunteers, and donors. There are many mobile-testing sites out there and these are my favorites. These free tools can help you identify and prioritize ways to optimize your site for mobile. While […]

Warning: You may be turning people away before you talk to them

“Hello. You’ve reached the Wildlife Conservatory. Please listen carefully as our menu options have changed. For hours, press 1. For directions, press 2. For volunteer opportunities, press 3. For information on photography permits, press 4. For special events, press 5. For all other inquiries, treat yourself to an ice cream cone because you’ll be much […]

5 tools to make infographics without hiring a designer

Everyone loves to share infographics. They’re a great tool to get your message across quickly in a way that’s easy to understand. While hiring a pro is ideal, sometimes you have a tight budget or a short time frame and working with a graphic designer isn’t always possible. That’s where these tools come in handy. […]

How to get one-time web visitors to take action

You may not be able to get your website visitors to donate, volunteer, or register for an event the first time they visit your page – these are big things to ask people to do. Signing up for an e-newsletter or following you on social media is a much smaller commitment. Once they get to […]