Cake pops. Brownie bites. M&M minis. These small sweets are both cute and bite-sized, which makes them fun and easy to eat. Hungry yet?
Your content should be in bite-sized portions as well. Breaking up paragraphs makes it easier to read and will help increase your retention rates.
The rule that a paragraph must contain at least three sentences doesn’t apply in web writing. Smaller paragraphs will help you get straight to the point, making it easier for your audience to understand your message.
Look at your analytics and find your 10 most visited articles. Do you have large blocks of text, or short paragraphs with a lot of white space?
If you chose the first answer, you have some room for improvement. Fortunately, you won’t have to change any of the words to make it easier to read. Go into the edit mode and experiment with breaking up the long paragraphs. Try doubling the number of paragraphs and see how it turns out.
Of course, the paragraph breaks still need to make sense – you shouldn’t break up ideas or thoughts in the middle of an explanation. Hopefully you’ll find that you can use them to your advantage to emphasize certain points you’re trying to make.
Once you’ve gotten a handle on breaking up paragraphs, implement this tactic in your other sections of the website if you have time. At the very least, remember this tip and commit to breaking up your future content into bite-sized pieces.
(Note: If you’re nervous to try this out on your most visited articles, you can try it first with your least visited pages. The purpose of editing your most visited content is because you want people to see your best work.)