Your forms deserve better than “submit”


When your audience is ready to take action, give them a gentle reminder of what’s at the end of the tunnel.

Don’t you hate it when you’re looking for something in your house and the moment you walk into another room, you forget what you were looking for?

This can happen when you’re signing up for something online as well. Filling out forms can feel a little invasive, and by the end you may be thinking, “Why am I giving away my email address, zip code, and place of employment again?”

Of course, you don’t want this to happen when someone is signing up for one of your events or filling out a donation form. One way to get people to finish filling out your forms is to have a strong call to action, even in this final step.


To do:

Of course, you need good website copy and a visible privacy policy. But what’s often overlooked is the “submit” button. Instead of saying “sign up,” “submit,” or “download,” tell them what they’re downloading or signing up for. Try something like “send me resources,” “download the report,” “be a mentor,” “join the community,” or “donate supplies.”

These buttons naturally stand out from the rest of the text, so don’t waste this opportunity to tell your visitors why they should give you their information.

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