You don’t need a budget to get started analyzing your tweets and followers. To help you navigate the world of Twitter tools, I’ve scoured the web to find the ones that are the most useful. This is by no means an exhaustive list of analytic tools for Twitter, but these are some of the best ones I’ve found so far.
All the tools in this list have at least some features available for free. When you’re just starting out, that’s usually all you’ll need.
When you become a more advanced user, upgrade to the paid versions if you want to dig deeper.
It’s unlikely that one tool will meet all your needs, so try out a few and see what works for your style and goals.
This is a powerful visual tool that helps you map your networks and explore networks for other users or hashtags. To have more than three active maps and to analyze more than 1,000 tweets/month, upgrade to paid plans starting at €49/month.
Use this tool to see very detailed information about your followers such as social authority, location, most active hours online, follower and following counts, account ages, recency of tweet, percent tweets with urls, retweets, bio word cloud, and more. A few features are available for free; try the pro version free for 30 days then it’s $99/month.
Use Klear to get demographics of your followers (gender, influence, locations, interests), find influencers in any field, and analyze activity of related accounts. Some free features can get you started; paid plans start at $99/month.
Hint: The monthly subscription is out of the budget for many small businesses and nonprofits, and at first glance it doesn’t seem like there’s a lot of information that you can get for free. On the bottom left of the homepage you can search a name or screen name. This is where you can find a lot of useful insights for your own page as well as others for free.
This is a simple free tool to find the top 10 tweets for any Twitter account. A great tool for quick and easy audience research.
Use this tool for free reports on Twitter your followers including top keywords, Klout scores, Klout topics, time zone of your influencers, and more. They also have several other free reports for other social media channels. Monthly subscriptions for premium reports start at $500. Their newsletter has a lot of useful tips and guides and is worth subscribing to even if you don’t use their services.
Analyze your own tweets, find users interested in any topic, and filter your searches by a wide range of options to zero in on your target audience. Social Bearing analyzes the sentiment of tweets, so that’s one unique feature to test the tone of your content.
This is a powerful tool to find influencers to target. Find the best time to tweet, see community insights, and manage the accounts you follow. Unlock additional features such as analytics of your tweets, import email addresses, and automate Twitter tasks starting at $13.95/month.
Filter and sort your followers using this tool to find influencers. Upgrade to analyze other accounts, and paid plans start at $49/month.
Use this tool to get insights on your followers. The best feature is that it lets you know at what times most of your followers are online and it syncs with your Buffer account to send out tweets when your followers are online. You can also graph times of the day you received @replies, research hashtags, analyze individual Twitter users and users from your lists, generate word clouds people following you are talking about, and more. A few features are free and monthly subscriptions are based on the number of followers and are very affordable, starting at $3.99/month. Tweriod can be a little buggy sometimes, but I think the synchronization with Buffer is worth the subscription.
Use this tool to analyze your Twitter activity and interactions, identify your power users, see insights on your lists, customize your analytics dashboard, and more. Upgrade for premium features like insights on hashtags, analyzing other users, and to download analytics reports. Premium plans start at $19/month.
Twitter has some very useful analytics that come with the platform, 100% free, that will hep you monitor impressions and engagements for your tweets. You’ll also be able to dig into some very sophisticated information about your audience including mobile device type, household income, occupation type, education, marital status, consumer buying styles, political party affiliation, and more. Compare audiences for your followers, your organic audience, your campaign audiences, and all Twitter users. Also, browse upcoming events on Twitter to help you plan how you can engage in popular conversations.