Actionable Resources for Small Communications Teams

I have been in your shoes. For several years, I was the only person in charge of communications for a national organization. It can feel like you’re drowning at times. It can feel like you’re spinning your wheels and still not getting ahead.

I felt that way too, but I was tired. I was burnt out and didn’t want to keep feeling that way. So I took some time to figure out what was working and focus more on those strategies. I also found out what was not working, and I stopped those time-sucking habits.

At the end of it all, not only did I survive in that role, I thrived. I doubled our website visitors and e-newsletter subscribers. I created video stories. I engaged with our audience via social media. The difference was that I was focusing my time and energy on things I knew would work and let go of projects that didn’t make an impact.

Without a doubt, there was still a lot of work to be done. But with this new way of working I felt inspired, rejuvenated, and more excited than ever to continue the work. I knew that my precious time was spent on projects that truly made a difference.

Now, I want to share what I learned so you can feel rejuvenated too. You can thrive in your role, even if you are the only one managing your organization’s communications.

In this section you’ll find tips, tools, and trainings to help you improve your online communications. I know you don’t have endless amounts of time or financial resources, so I promise I will:

  • Share information that will be useful to small communications teams, and
  • Share actionable resources so you know exactly what steps you should take.

Check out the latest resources

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When website visitors don’t enter through the homepage: Why it’s a problem and what to do about it

Imagine you open a new book and the intro chapter is buried in the middle. You would be a little confused, wouldn’t you? When new people come to your website, they need to start at the beginning – learning who you are and what you do. Then they can start learning about the details of […]

How to make your images SEO-friendly

If you’ve ever done any cooking or baking, you know that timing and temperature can make a big difference in the success of your dish. Sometimes you can wing it and it will turn out just fine, but other times the wrong temperature or cooking time could result in a ruined dish. That’s a lot […]

Why your headlines are too revealing

News flash: Print and digital are not created equal. In print, once people have a magazine or newspaper in hand, their attention is concentrated on that publication. When you’re writing headlines for print, often the goal is to give the reader the most information possible. Online there are many distractions, and it’s important not to […]

Don’t miss this opportunity to get your message across

What??? Baby goats?! What do baby goats have to do with getting your message across? Not much (though they sure are cute). But your eye was drawn to the photo and the caption, wasn’t it? Captions are often overlooked in web articles, but they’re a great opportunity to get your message across. People may not […]

Why your website needs headings

When you sit down at a new restaurant and open the menu, what do you look for? Maybe you want some appetizers to share, a list of local beers, or vegetarian entrees. Chances are you’ll use the headings to find what you want. Your website visitors use headings on your page as well to skim […]

From one to many: How social proof can help your cause

When I have a day out running errands, sometimes it feels like people are following me. Not in the creepy sense. But I’ll go into a store that’s almost empty, and a few minutes later it’s full of people. This happens again and again. It turns out, I’m not imagining things. There is actual science […]

Bite-sized is best: the importance of smaller paragraphs

Cake pops. Brownie bites. M&M minis. These small sweets are both cute and bite-sized, which makes them fun and easy to eat. Hungry yet? Your content should be in bite-sized portions as well. Breaking up paragraphs makes it easier to read and will help increase your retention rates. The rule that a paragraph must contain […]

How to improve the necessary evil of forms

Have you ever adopted a pet? Or attempted to? You might be really excited to adopt a pet, but once you start filling out all the forms you may question why you decided to go this route instead of just going to a pet store. You don’t want this to happen to your website visitors. […]

PDFs are killing your reputation

Almost one third of PDF reports produced by the World Bank have never been downloaded. Another 40% have been downloaded fewer than 100 times. This Washington Post article suggests that “the solutions to all our problems may be buried in PDFs that nobody reads.” And don’t think for a second that you’re the exception. PDFs […]