Actionable Resources for Small Communications Teams

I have been in your shoes. For several years, I was the only person in charge of communications for a national organization. It can feel like you’re drowning at times. It can feel like you’re spinning your wheels and still not getting ahead.

I felt that way too, but I was tired. I was burnt out and didn’t want to keep feeling that way. So I took some time to figure out what was working and focus more on those strategies. I also found out what was not working, and I stopped those time-sucking habits.

At the end of it all, not only did I survive in that role, I thrived. I doubled our website visitors and e-newsletter subscribers. I created video stories. I engaged with our audience via social media. The difference was that I was focusing my time and energy on things I knew would work and let go of projects that didn’t make an impact.

Without a doubt, there was still a lot of work to be done. But with this new way of working I felt inspired, rejuvenated, and more excited than ever to continue the work. I knew that my precious time was spent on projects that truly made a difference.

Now, I want to share what I learned so you can feel rejuvenated too. You can thrive in your role, even if you are the only one managing your organization’s communications.

In this section you’ll find tips, tools, and trainings to help you improve your online communications. I know you don’t have endless amounts of time or financial resources, so I promise I will:

  • Share information that will be useful to small communications teams, and
  • Share actionable resources so you know exactly what steps you should take.

Check out the latest resources

Your forms deserve better than “submit”

Don’t you hate it when you’re looking for something in your house and the moment you walk into another room, you forget what you were looking for? This can happen when you’re signing up for something online as well. Filling out forms can feel a little invasive, and by the end you may be thinking, […]

Making it easy for your audience to take action

I have two bunnies that roam around the house all day while I’m working. I don’t want them to go into my bedroom because they have chewed through more cell phone chargers than I care to count. So I put up a doggy gate to keep them in the living room area. They could jump […]

8 free tools to test if your site is ready for mobile

Mobile is here to stay. If your site isn’t optimized for mobile you’re not only losing out on visitors, but also potential subscribers, volunteers, and donors. There are many mobile-testing sites out there and these are my favorites. These free tools can help you identify and prioritize ways to optimize your site for mobile. While […]

Your homepage is old news. Here’s what you can do about it.

Imagine if you threw a party at your house and your guests came in through windows, the basement, the porch door, and the garage door as well as through the front door. It would probably catch you off-guard, but the guests may also be a little disoriented and not know where to go. This may […]

Too much of a good thing: How to prevent content overload

Which seems less daunting: “See our 10 most popular blog posts” –or – “See all of our 1,698 blog posts”   Let me guess. You chose the first one, right? People are busy and they want information that’s helpful. Reading through a list of 10 blog posts is going to take much less time than […]

Warning: You may be turning people away before you talk to them

“Hello. You’ve reached the Wildlife Conservatory. Please listen carefully as our menu options have changed. For hours, press 1. For directions, press 2. For volunteer opportunities, press 3. For information on photography permits, press 4. For special events, press 5. For all other inquiries, treat yourself to an ice cream cone because you’ll be much […]

Why you shouldn’t blend social media icons with your site design

“We created these beautiful social media icons that blend in with the design of our site, but we hardly get any new followers :(” What do you think is going on in this scenario? Take a look at the above sentence again. Anything catch your attention? …blend in. If you want people to see something, […]

5 tools to make infographics without hiring a designer

Everyone loves to share infographics. They’re a great tool to get your message across quickly in a way that’s easy to understand. While hiring a pro is ideal, sometimes you have a tight budget or a short time frame and working with a graphic designer isn’t always possible. That’s where these tools come in handy. […]

How to get one-time web visitors to take action

You may not be able to get your website visitors to donate, volunteer, or register for an event the first time they visit your page – these are big things to ask people to do. Signing up for an e-newsletter or following you on social media is a much smaller commitment. Once they get to […]